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4-6 Hours Learning

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Free Learning

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Certification

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Self-Paced

The basic course introduces the concept of Digital Marketing. It looks into the origin and evolution of Digital Marketing and discusses its distinction from Traditional Marketing. You will also learn about Digital Marketing tools and the benefits gained when implemented effectively.

This course is part of Free Certification Portfolio, you can learn and upskill free of cost and claim Free-Certification at the end of the Course.

Basics of Digital Marketing Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification for this Course.

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4-6 Hours Learning

content

Self-Paced

content

Free Learning

content

Certification

  • Learn about the history of Digital Marketing and how it has grown to be highly effective in business.
  • Gain insights into several Digital Marketing methods such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. 
  • The course provides a brief idea of the ways Digital Marketing can be utilized to improve sales. 
  • Gain a fundamental understanding of the 3C framework which focuses on converting the target audience into loyal consumers.
  • Learn and upskill free of cost, and claim Free Certification post completion of the course.
  • Beginners
  • Marketing Students
  • Startapreneurs
  • Business Owners aiming to implement Digital Marketing
  • Business Development Executives
  • Content/Copy Writers
  • Aspiring {SEO/SEM Analysts UX Designers, and Email Marketer}
  • Communication Specialists 

Cambridge International Qualifications, UK

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. 

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Ogbodo Happiness Chioma

Basics of Digital Marketing

The course is nice and well explained

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Sumair Ahmed Mangi

Basics of Digital Marketing

Best course

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Thato Banyana Kgwakgwe

Basics of Digital Marketing

I have gained new skill and knowledge

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Kavya T

Basics of Digital Marketing

Provides me a valuable knowledge

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Jean Baptiste Manirakiza

Basics of Digital Marketing

To increase the knowledge about marketing

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Muhammad Soban Saboor

Basics of Digital Marketing

Great Experience

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Teddy Pax-sam

Basics of Digital Marketing

I must sincerely admit, this course has been helpful compared to other courses. What this course offers is far more detailed than what the paid courses teach. I will recommend this course to all marketers aiming to grow their presence in digital marketing.

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Mudathir Sulaiman

Basics of Digital Marketing

Improving in digital marketing skills

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David Chitalu

Basics of Digital Marketing

Helping

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Tamil Vanan N

Basics of Digital Marketing

Easyly Understandable and basic of digital maketing

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Melek Halemichael

Basics of Digital Marketing

The digital marketing course has been an incredibly transformative experience, equipping me with a wide range of valuable skills and knowledge that are essential in today’s competitive online landscape. It provided a comprehensive understanding of various digital marketing strategies, tools, and platforms, enabling me to confidently navigate and implement effective campaigns. One of the most significant ways the course helped me was by enhancing my understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). I learned how to optimize websites to improve search engine rankings and create targeted paid campaigns to drive traffic and conversions. These skills have proven invaluable in building a strong online presence for businesses. Additionally, the course introduced me to social media marketing, teaching me how to strategize and execute campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter. I gained insights into audience targeting, content creation, and analytics, which helped me engage with audiences more effectively and measure campaign success. Another key takeaway was learning about email marketing, content marketing, and the importance of crafting compelling messages to nurture leads and build customer loyalty. The course also emphasized the significance of data analytics, helping me understand how to track performance metrics and use insights to refine strategies. Overall, the digital marketing course has not only boosted my technical skills but also improved my ability to think strategically and creatively. It has opened up new career opportunities and given me the confidence to tackle real-world marketing challenges with a clear, results-driven approach.

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Bongumusa Freedom Mkize

Basics of Digital Marketing

this course been so helpful to me.

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Abdirizak Warsame Osman

Basics of Digital Marketing

really appreciate the opportunity given to me to learn the basics of digital

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Tayssir Haroun

Basics of Digital Marketing

the best i enjoyed learinng here thanks

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Unominim Opuwari Stanley

Basics of Digital Marketing

I really appreciate the opportunity given to me to learn the basics of digital marketing. I really enjoyed the course, because every topic was explained in details. I'm really grateful because I've gotten a better knowledge of digital marketing.

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Carl Joseph Masujer

Basics of Digital Marketing

It provided me with the necessary information and basic knowledge about digital marketing.

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Mphaphuli Phophi

Basics of Digital Marketing

It was good idea but unfortunately I don't have money to pay for certificate because when I applied for this course it says Free certificate and learning.

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Surity Malitha

Basics of Digital Marketing

Yes it helped me.

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Kipngeno Koech Patrick

Basics of Digital Marketing

𝑽𝒆𝒓𝒚 𝒌𝒆𝒚 𝒊𝒏 𝒎𝒚 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏

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Sani Muhammad Gele

Basics of Digital Marketing

It makes me understand more about digital marketing.

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Dhamodaran K

Basics of Digital Marketing

Good

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Muhammed Ashfaque P

Basics of Digital Marketing

good

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Basics of Digital Marketing

This Course helped me understand how digital marketing works.

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Basics of Digital Marketing

This is very useful for me

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Angelo Lacson

Basics of Digital Marketing

This course help me a lot.

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Muhammad Shahzad Akhtar

Basics of Digital Marketing

EXCELLENT

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Samson Falade

Basics of Digital Marketing

I'm extremely happy that I took this course. So helpful and well understood

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Soham Salunkhe

Basics of Digital Marketing

It helped me to learn about digital marketing in a very easy way and it has cleared the basics of marketing too

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Daniyal Qureshi

Basics of Digital Marketing

Valuable

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Semaema Vaka

Basics of Digital Marketing

To have a certificate

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Joyi Semasa Emmanuel

Basics of Digital Marketing

It has been helpful in terms of getting more insight on digital marketing, the uses and importance

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Onaolapo Taiwo

Basics of Digital Marketing

IT HAD BE SO HELPFUL AND IT WILL HELP IN MY DIGITAL MARKETING DRIVE.

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Charles Rachuwa

Basics of Digital Marketing

I believe now with this knowledge I can start digital marketing. Thank you for the opportunity.

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Bashr Noor Mohamed

Basics of Digital Marketing

It improves my knowledge of digital technology

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Elizabeth Ayaa

Basics of Digital Marketing

Kept me busy, self growth is just a good thing, instead of social media scrolling

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Desty Chadrick Mouanda

Basics of Digital Marketing

J'ai vraiment aimé la formation

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Jay-arr Anggo

Basics of Digital Marketing

It helps me a lot by gaining more knowledge about basic digital marketing

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Kristina Luna

Basics of Digital Marketing

Enhance my knowledge

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Fatima Bello

Basics of Digital Marketing

It has increased my knowledge of many aspects of digital marketing which until now I wasn’t aware of

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Arafat Hossen

Basics of Digital Marketing

Yes

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Saimon Sakib Shoishob

Basics of Digital Marketing

Online marketing has now shaped the marketing industry and to stay connected with the trends , brands and customer needs it is crucial to understand how online marketing works. This course helped me learned more about digital marketing strategies and how to affectively apply them in the real world

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Ifesinachi Paul Nwangele

Basics of Digital Marketing

This course have been very detailed and much understandable

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Buzubona Buzubona

Basics of Digital Marketing

This course help me to be able understand the basic tool for digital marketing and how to value your business through different tools like SEO also engagement with costumer through content and principles of connect, convert and continuously engagement

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Prince Senanu Bedzo

Basics of Digital Marketing

Very much

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Charity Ogedengbe

Basics of Digital Marketing

I enjoyed my learning am happy I take dis training it's was very enlightening

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Nidhal Assal

Basics of Digital Marketing

thank you for the hard work

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Basics of Digital Marketing

It was too good.I learned and tested myself that how much I know about digital marketing. Thankyou!

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Brain Daka

Basics of Digital Marketing

Helpful and knowledge

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Aarav Kumar

Basics of Digital Marketing

very nice to in my jourey of bussines

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Isley Sipanela

Basics of Digital Marketing

I liked it a lot

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    Frequently Asked Questions

    Course Related

    The Basics of Digital Marketing is an online course that provides an overview of Digital Marketing, its historical development, and how it is different from Traditional Marketing. It gives information on some of the core Digital Marketing tools and techniques, with particular emphasis on how to apply them correctly for business benefits. The course also discusses the 3C model of connecting, converting, and continuously engaging to foster good relationships with target consumers and change them into customers.

    The Basics of Digital Marketing course provides a broad spectrum of career prospects in this exciting and fast-growing industry. It provides learners with a fundamental understanding of Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, and other strategies The competencies acquired can be used to enhance brand awareness, increase sales, and create customer relations strategies making it useful in any field.

    This course will benefit your career in the following ways-

    • Provides a solid foundation in Digital Marketing principles.

       

    • Enhances understanding of digital tools to improve business performance.

       

    • Teaches effective marketing strategies to increase brand visibility.

       

    • Develops skills in Search Engine Optimization (SEO), Content Marketing, and Social Media Management.

       

    • Explain how to use the 3C framework (Connect, Convert, Continuously Engage) for building customer loyalty.

       

    • Equips you to manage social media campaigns and engage audiences effectively.

       

    • Opens up career opportunities in roles such as Digital Marketing Associate, Social Media Manager, or Content Strategist.

       

    • Adds credibility to your skills with a free certification upon completion.

    The course covers a variety of topics essential for understanding Digital Marketing, including:

    • The history and evolution of Digital Marketing.

       

    • Differences between Traditional and Digital Marketing.

       

    • Impact of digitization on marketing and new opportunities.

       

    • Key concepts and importance of Digital Marketing.

       

    • Methods like Search Engine Optimization, Content Marketing, and Social Media Marketing.

       

    • The 3C framework: Connect, Convert, and Continuously Engage.

       

    • How Digital Marketing can increase sales and improve business performance.

    Yes, you can access the course materials even after completing the program. 

     

    The Basics of Digital Marketing course is entirely self-paced, giving you the flexibility to learn at your convenience. 

    General

    If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


    Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
    Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
    Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.


    To know more, please click on the video link : UniAthena Shortcourses 

    Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

    You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

    Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
    Please visit the video link attached below for further information.
    How I learn with UniAthena

    Yes, you can retake the quiz.

    The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

    Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

    No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

    Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
    To know more, please click on the video link attached below
    Claim your certificates for short courses

    Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

    These are professional certification courses and do not carry any credits.

    First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

    The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

    Yes, you can enrol in more than 1 program simultaneously.

    Your progress will be tracked through the quizzes configured in the courses.

    You always have lifetime access to the course resources.

    Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

    The courses are basically divided into 7 Levels
    For more details- click here

    Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

    Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

    These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

    Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

    Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

    Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.