content

4-6 Hours Learning

content

Free Learning

content

Certification (Paid)

content

Self-Paced

The basic course introduces the concept of Digital Marketing. It looks into the origin and evolution of Digital Marketing and discusses its distinction from Traditional Marketing. You will also learn about Digital Marketing tools and the benefits gained when implemented effectively.

Basics of Digital Marketing Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification for this Course.

content

4-6 Hours Learning

content

Self-Paced

content

Free Learning

content

Certification (Paid)

  • Learn about the history of Digital Marketing and how it has grown to be highly effective in business.
  • Gain insights into several Digital Marketing methods such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. 
  • The course provides a brief idea of the ways Digital Marketing can be utilized to improve sales. 
  • Gain a fundamental understanding of the 3C framework which focuses on converting the target audience into loyal consumers.
  • Beginners
  • Marketing Students
  • Startapreneurs
  • Business Owners aiming to implement Digital Marketing
  • Business Development Executives
  • Content/Copy Writers
  • Aspiring {SEO/SEM Analysts UX Designers, and Email Marketer}
  • Communication Specialists 

Cambridge International Qualifications, UK

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. 

avtar

Lebogang Nicholert Seroto

Basics of Digital Marketing

It is mind blowing and I would recommend it.

avtar

Joshua Chintankwa

Basics of Digital Marketing

This is going to improve my skills in digital marketing and see marketing in a different perspective.

avtar

Francisco Txopela

Basics of Digital Marketing

This curse help me to understand how technology is engaged in modern ways for business and digital marketing.

avtar

Mekaylè Hartzenberg

Basics of Digital Marketing

its wonderful for people like myself who cannot afford to study

avtar

Kim Jovic Otilano

Basics of Digital Marketing

It help me a lot to develop myself

avtar

Kirubel Kassahun

Basics of Digital Marketing

It helped me to know a lot of things that I didn't know about digital marketing, and I thank you for that

avtar

Emmanuel Amao Ojelabi

Basics of Digital Marketing

Greatly

avtar

Emmanuel Ayensu

Basics of Digital Marketing

This course has really given me really overview of digital marketing

avtar

Noxolo Xulu

Basics of Digital Marketing

100%

avtar

Sipho Vukeya

Basics of Digital Marketing

it's good

avtar

Bright Aggrey

Basics of Digital Marketing

It has given me the opportunity to know more about digital marketing.

avtar

Nora Eno-obong

Basics of Digital Marketing

Quite enlightening

avtar

Violet Zimba

Basics of Digital Marketing

this course has helped me to understand more about digital marketing and how it works

avtar

Abigail Ofori

Basics of Digital Marketing

It has helped me buy giving more insight when it comes to marketing

avtar

Gift Banda

Basics of Digital Marketing

i have gained knowledge about how digital marketing works

avtar

Noluthando Sesing

Basics of Digital Marketing

going to improve my cv

avtar

Ibrahim Memuna

Basics of Digital Marketing

It me to get to know more about digital marketing processes

content

Olorunfemi Adedayo Ezekiel

Basics of Digital Marketing

It has been a interesting moment for me all throughout the course and I appreciate this moment, the certificate will really go a long way for me

avtar

Jade Vincent Raymundo

Basics of Digital Marketing

It helped me to understand the basics of marketing as well as digital marketing applied in the actual job.

avtar

Uzair Rauf

Basics of Digital Marketing

Great

avtar

Trevor Tore

Basics of Digital Marketing

This just has been an immaculate start to my amazinh future

avtar

Brigiter Mwenzwa

Basics of Digital Marketing

Have advanced and also gained New knowledge

avtar

Gift Chisanga

Basics of Digital Marketing

Digital in marketing

avtar

Jacob Kenabatho

Basics of Digital Marketing

Importance of digital marketing in a business

avtar

Mwiinga Andrew

Basics of Digital Marketing

Digital marketing benefits businesses by boosting visibility, targeting ads effectively, being cost-effective, enhancing customer engagement, and providing measurable results. For instance, a bookstore can use digital marketing to optimize its website, run targeted social media ads, engage with customers, and track campaign performance to increase sales.

avtar

Ron Jhaymel Tapiador

Basics of Digital Marketing

Excellent

avtar

Vusile Mgudlwa

Basics of Digital Marketing

It's Awesome

avtar

Mudamala Harsha Dinakar Reddy

Basics of Digital Marketing

Good program

avtar

Priyanto Hadi Wibowo

Basics of Digital Marketing

Program ini sangat membantu dalam proses pembelajaran materi apapun

avtar

Evans Mwanza

Basics of Digital Marketing

It has made me understand on how digital marketing is all about

avtar

Peter Ugada

Basics of Digital Marketing

Knowledge based benefit and improved business strategies.

avtar

Mateso Mwanzalima

Basics of Digital Marketing

Very useful on increasing awareness about this world of technology

avtar

Chala Taye

Basics of Digital Marketing

The course help me and teach me how I am compete in the digital world during this 21st century .

avtar

Amir Ali

Basics of Digital Marketing

As this is the digital era so digital marketing is important for many businesses in future, a great opportunity for other people as well to join this course.

avtar

Muti Cyirus

Basics of Digital Marketing

Yes, it has been and will always be helpful most especially in my business, I can now market my fish beyond my locality and professionally take up other opportunities that are available in different companies

avtar

Augustine Nyirenda

Basics of Digital Marketing

It has greatly enhanced my cv

avtar

Siyathokoza Thwala

Basics of Digital Marketing

Knowledge about Marketing

avtar

Nomonde Mbatha

Basics of Digital Marketing

Yee

avtar

Adele Kareem Peters

Basics of Digital Marketing

This is soo good , may God bless you all

avtar

Paul Rogers

Basics of Digital Marketing

It has helped me understand how Digital Marketing really works and how much it has helped alot of companies grow

avtar

Kayphas Gondwe

Basics of Digital Marketing

Has helped me alot to assess my digital marketing knowledge

avtar

Michael Edeki

Basics of Digital Marketing

The class is great and information well passed

content

Ishmail Komeh

Basics of Digital Marketing

I want to appreciate you for this opportunity

avtar

Abraraw Melak

Basics of Digital Marketing

Five stars

avtar

Sukrati Gupta

Basics of Digital Marketing

this course taught me a lot more about digital marketing, and surely help me in future.

avtar

Enyasi Panga

Basics of Digital Marketing

It's a good course

avtar

Florence Lerato Ntsilo

Basics of Digital Marketing

I would like to do a Degree in Digital marketing so I now know I can be able to do it😊

avtar

Sahil Sachdeva

Basics of Digital Marketing

I am pleased to inform you that I have obtained a certificate that will prove beneficial to my professional growth and development. I believe this certificate will enhance my skills and knowledge, and enable me to contribute more effectively to the organization. I am grateful for the support and guidance provided to me during this process, and look forward to utilizing my newfound expertise to add value and achieve success in my role.

avtar

Adriano Godfrey

Basics of Digital Marketing

This one of the best course that has equiped me with knowledge of marketing

avtar

Adenike Peters

Basics of Digital Marketing

It is very educational and will help me position my business for better sales through digital marketing.

    Basics of Digital Marketing
    English

    Learning this Course is

    Absolutely Free!

    OR
    Create New Account
    CAPTCHA
    Image CAPTCHA
    Enter the characters shown in the image.
    testimonials

    What Our Students Say About Us

    Our students speak about their learning experience at Athena, how the courses sharpened their management skills and the support they received at every stage.

    View More
    Trending Premium Newly Released Basics Essentials Mastering Diploma Executive Diploma

    How it Works?

    Earn a Blockchain Verified Certificate from UniAthena

    search icon

    Find a Course

    Find a Course that you are interested in, Pick up from a wide variety of offerings from Basics to Executive Diploma
    phone icon

    Enroll to the Course

    Just click on the start now button to enroll in any number of courses you wish and add it to your dashboard.
    icon

    Enjoy Free Learning

    Experience and develop a unique learning affair with UniAthena for free! Learn from a mix of videos, essential readings and reference material.
    certificate icon

    Claim your Certificate

    Claim your Blockchain verified certificate and flaunt your achievement to the world!

    Frequently Asked Questions

    If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


    Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
    Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
    Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.


    To know more, please click on the video link : UniAthena Shortcourses 

    Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

    You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

    Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
    Please visit the video link attached below for further information.
    How I learn with UniAthena

    When it comes to the acceptability and credibility of online degrees, top recruiters around the world highly value them. For aspirants and working professionals, there is a lot on the line. Individuals are burdened with work assignments, personal commitments, daily hustles, and more. Online credentials are gaining acceptance with recruiters everywhere.
                             
    According to the Society for Human Resource Management (SHRM), 92 percent of employers view Online degrees from brick-and-mortar schools as favourable.
    71 percent of organizations indicated that they had hired a job applicant with an Online degree in the last 12 months.
    As many as 83% of business leaders see an Online degree at a “well-known” institution as having the same value as an on-campus degree.

    Yes, you can retake the quiz.

    The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

    Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

    No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

    Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
    To know more, please click on the video link attached below
    Claim your certificates for short courses

    Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

    These are professional certification courses and do not carry any credits.

    First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

    The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

    Yes, you can enrol in more than 1 program simultaneously.

    Your progress will be tracked through the quizzes configured in the courses.

    You always have lifetime access to the course resources.

    Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

    The courses are basically divided into 7 Levels
    For more details- click here

    Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

    Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

    These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

    Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

    Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

    Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.