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4-6 Hours Learning

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Free Learning

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Certification

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Self-Paced

The basic course introduces the concept of Digital Marketing. It looks into the origin and evolution of Digital Marketing and discusses its distinction from Traditional Marketing. You will also learn about Digital Marketing tools and the benefits gained when implemented effectively.

This course is part of Free Certification Portfolio, you can learn and upskill free of cost and claim Free-Certification at the end of the Course.

Basics of Digital Marketing Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification for this Course.

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4-6 Hours Learning

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Self-Paced

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Free Learning

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Certification

  • Learn about the history of Digital Marketing and how it has grown to be highly effective in business.
  • Gain insights into several Digital Marketing methods such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. 
  • The course provides a brief idea of the ways Digital Marketing can be utilized to improve sales. 
  • Gain a fundamental understanding of the 3C framework which focuses on converting the target audience into loyal consumers.
  • Learn and upskill free of cost, and claim Free Certification post completion of the course.
  • Beginners
  • Marketing Students
  • Startapreneurs
  • Business Owners aiming to implement Digital Marketing
  • Business Development Executives
  • Content/Copy Writers
  • Aspiring {SEO/SEM Analysts UX Designers, and Email Marketer}
  • Communication Specialists 

Cambridge International Qualifications, UK

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. 

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Isaac Anam Neto

Basics of Digital Marketing

Yes So Much

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Pretoria Mapolisa

Basics of Digital Marketing

Uniathena short courses are recommendable for career development purposes.

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Addis Moges

Basics of Digital Marketing

Very interesting. I realyl like it.

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Bishara Khalid

Basics of Digital Marketing

It was very interesting and useful for understanding digital marketing

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Priya Elizabeth Jose

Basics of Digital Marketing

I am fully satisfied in this course. Thank you

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Siyabonga Magqaza

Basics of Digital Marketing

The course helped me understand digital marketing better .

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Francis Ngonga

Basics of Digital Marketing

In the short time I have been acquainted with UniAthena, they have significantly contributed to my professional growth by providing a variety of short upskilling courses that have profoundly enhanced my thinking and perspective. They also all offer high standard online academic courses at affordable prices.

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Liana Hakobyan

Basics of Digital Marketing

it was amazing, I learned literally what I needed for basics of marketing . WOW THX!!!

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Ademola Babalola

Basics of Digital Marketing

Very easy and understandable

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Gyan Prakash Singh

Basics of Digital Marketing

Nice plateform to learn latest technology

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Lovelyn Layon

Basics of Digital Marketing

Served as a refresher course about Digital Marketing.

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Noowe Amos

Basics of Digital Marketing

Very vital in my careeer

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Muhammad Usman

Basics of Digital Marketing

It's only a basic information which everyone knows about

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Dayle Duncan

Basics of Digital Marketing

Yes, it has reminded me of values and concepts of courses I've done previously and updated my knowledge on more advanced and latest strategies and techniques in marketing and consumer growth.

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Goodness Adeola Olorunfemi

Basics of Digital Marketing

The course was so insight and comprehensive enough to all extent of learning

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Dionicio Gonzalez

Basics of Digital Marketing

In a positive way!!

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Lungowe .m. Kabeleka

Basics of Digital Marketing

This course has helped me have a deep understanding on the importance of digital marketing in any organisations

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Aarya Date

Basics of Digital Marketing

This course has helped me in s very great way to understand the basic concepts of digital marketing, it's types, it's fundamentals and it's real world applications. As a beginner level course it is a very best course.

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Sri Narbavi

Basics of Digital Marketing

Amazing course Thanks you so much

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Aysha Mahzabin

Basics of Digital Marketing

Great learning opportunity.. Thank you

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Gobotswamang G Kehemetswe

Basics of Digital Marketing

This course indeed helpful I am now able to understand what Digital marketing means, imagine I didn't know about digital marketing and my knowledge was limited and just opened everything and happy to possess information about these courses

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Usman Basheer Bamali

Basics of Digital Marketing

Very Satisfactory

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Rose Taylor

Basics of Digital Marketing

Extremely helpful and I’m enlightened

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Ahmed Hussein

Basics of Digital Marketing

This course has helped me to improve my skills in online business, and I hope it will help me to sell online, and I will help businesses to advertise their products in digital marketing.

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Ali Raza Abbasi

Basics of Digital Marketing

This is best

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Qolani Ndlovu

Basics of Digital Marketing

Good

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Iman Fuad

Basics of Digital Marketing

It's very helpful course that I interested to study

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Mona Anarkali Gamage

Basics of Digital Marketing

It has helped me enhance and acquire new skills and knowledge.

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Obakeng Chepete

Basics of Digital Marketing

it has helped know the basics of digital marketing in this mordern world

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Blessing Leemabari Nzua

Basics of Digital Marketing

I learnt a lot from the course. I felt the certificate was free as stated, until I completed the course. I feel the organization should be open enough to say the certificate is not free instead of using $0.00 to signify. I’m highly disappointed. I advice the institute give scholarships to those that oassed the course at first attempt. Thank you

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Ashimod-e Mudzengerere

Basics of Digital Marketing

It was very helpful i know have a better understanding of digital marketing and how it will benefit me in my marketing journey

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Yves Alain Izere

Basics of Digital Marketing

It has helped me very much

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Faheem Rasool

Basics of Digital Marketing

Yes it's very helpful thank you uniathena.

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Sandra Agu

Basics of Digital Marketing

I feel so delighted to have taken this course

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John Macharia

Basics of Digital Marketing

Yes, it is a very nice program.

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Doveen Withanage

Basics of Digital Marketing

This course helped me very much to gain knowledge about the basics of digital marketing

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Ethelbert Goodness

Basics of Digital Marketing

It helped me in knowing what digital marketing is and also how I can use it to work well.

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Yared Alemayehu Mengesha

Basics of Digital Marketing

increase my Knowlege about digital marketing

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Chiluba Thom Kafwani

Basics of Digital Marketing

This course was very interesting, and have learnt a lot. It as enhanced by understanding on the importance of digital marketing

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Awoii Bob Willy

Basics of Digital Marketing

Quite accessible, convenient, flexible and productive training opportunity and knowledge path

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Onuekwusi Raphael

Basics of Digital Marketing

Has greatly updated my marketing knowledge a whole lot

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Quadri Ayokolade

Basics of Digital Marketing

It was a smooth one, thank you for the privilege.

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Saheed Olayinka Jimoh

Basics of Digital Marketing

For self development.

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Julius Musonda

Basics of Digital Marketing

It has helped me to improve in my digital marketing career and I know its will help me in my academic journey and it's a course that can also help someone to improve their academics.

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Epere Jane Dominic Anyim

Basics of Digital Marketing

Greatly

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Madhumitha R

Basics of Digital Marketing

Thank you for your excellent learning.

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Dumisani Phiri

Basics of Digital Marketing

yes it provides me the resource to combat the illiterate army of criminotacracy.

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Mapalo Nzima

Basics of Digital Marketing

Thanks this means a lot to me 😊, I've definitely learnt a lot and everything is of the highest order but given at no cost, I don't know how to thank you enough.

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Njamahoro Pacifique

Basics of Digital Marketing

This course is very amazing and interested. It is very suitable and fun to participate in it

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Charleen Kibungusi

Basics of Digital Marketing

Yes it has, thanks

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    Frequently Asked Questions

    Course Related

    The Basics of Digital Marketing is an online course that provides an overview of Digital Marketing, its historical development, and how it is different from Traditional Marketing. It gives information on some of the core Digital Marketing tools and techniques, with particular emphasis on how to apply them correctly for business benefits. The course also discusses the 3C model of connecting, converting, and continuously engaging to foster good relationships with target consumers and change them into customers.

    The Basics of Digital Marketing course provides a broad spectrum of career prospects in this exciting and fast-growing industry. It provides learners with a fundamental understanding of Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, and other strategies The competencies acquired can be used to enhance brand awareness, increase sales, and create customer relations strategies making it useful in any field.

    This course will benefit your career in the following ways-

    • Provides a solid foundation in Digital Marketing principles.

       

    • Enhances understanding of digital tools to improve business performance.

       

    • Teaches effective marketing strategies to increase brand visibility.

       

    • Develops skills in Search Engine Optimization (SEO), Content Marketing, and Social Media Management.

       

    • Explain how to use the 3C framework (Connect, Convert, Continuously Engage) for building customer loyalty.

       

    • Equips you to manage social media campaigns and engage audiences effectively.

       

    • Opens up career opportunities in roles such as Digital Marketing Associate, Social Media Manager, or Content Strategist.

       

    • Adds credibility to your skills with a free certification upon completion.

    The course covers a variety of topics essential for understanding Digital Marketing, including:

    • The history and evolution of Digital Marketing.

       

    • Differences between Traditional and Digital Marketing.

       

    • Impact of digitization on marketing and new opportunities.

       

    • Key concepts and importance of Digital Marketing.

       

    • Methods like Search Engine Optimization, Content Marketing, and Social Media Marketing.

       

    • The 3C framework: Connect, Convert, and Continuously Engage.

       

    • How Digital Marketing can increase sales and improve business performance.

    Yes, you can access the course materials even after completing the program. 

     

    The Basics of Digital Marketing course is entirely self-paced, giving you the flexibility to learn at your convenience. 

    General

    If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


    Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
    Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
    Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.


    To know more, please click on the video link : UniAthena Shortcourses 

    Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

    You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

    Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
    Please visit the video link attached below for further information.
    How I learn with UniAthena

    Yes, you can retake the quiz.

    The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

    Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

    No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

    Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
    To know more, please click on the video link attached below
    Claim your certificates for short courses

    Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

    These are professional certification courses and do not carry any credits.

    First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

    The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

    Yes, you can enrol in more than 1 program simultaneously.

    Your progress will be tracked through the quizzes configured in the courses.

    You always have lifetime access to the course resources.

    Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

    The courses are basically divided into 7 Levels
    For more details- click here

    Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

    Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

    These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

    Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

    Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

    Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.