This basics course takes learners beyond the basics of sales and marketing principles and introduces them to the analytics aspect. It is an advanced basic course that will assist learners in comprehending what makes sales and marketing analytics a critical business function. The course will illustrate the industry relevance of sales and marketing analytics via some brief case studies of brands such as Spotify, Sephora, Under Armour, Netflix, and My Fitness Pal. Learners will get a glimpse into how sales and marketing analytics provide a quantifiable view into the performance of marketing campaigns. It will enable learners to explore the diverse types of analytics, ranging from market size analytics to market trends and competitor analytics to brand analytics. It will deliver fundamental insights into how customer data analytics helps businesses understand buying patterns and design strategies for retaining customers. It will further help learners get an overview of customer relationship management to increase sales and minimize service gaps.
4-6 Hours Learning
Self-Paced
Free Learning
Certification (Paid)
Cambridge International Qualifications, UK
Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world.