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4-6 Hours Learning

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Free Learning

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Certification

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Self-Paced

The basic course introduces the concept of Digital Marketing. It looks into the origin and evolution of Digital Marketing and discusses its distinction from Traditional Marketing. You will also learn about Digital Marketing tools and the benefits gained when implemented effectively.

This course is part of Free Certification Portfolio, you can learn and upskill free of cost and claim Free-Certification at the end of the Course.

Basics of Digital Marketing Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification for this Course.

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4-6 Hours Learning

content

Self-Paced

content

Free Learning

content

Certification

  • Learn about the history of Digital Marketing and how it has grown to be highly effective in business.
  • Gain insights into several Digital Marketing methods such as Search Engine Optimization, Content Marketing, Social Media Marketing, etc. 
  • The course provides a brief idea of the ways Digital Marketing can be utilized to improve sales. 
  • Gain a fundamental understanding of the 3C framework which focuses on converting the target audience into loyal consumers.
  • Learn and upskill free of cost, and claim Free Certification post completion of the course.
  • Beginners
  • Marketing Students
  • Startapreneurs
  • Business Owners aiming to implement Digital Marketing
  • Business Development Executives
  • Content/Copy Writers
  • Aspiring {SEO/SEM Analysts UX Designers, and Email Marketer}
  • Communication Specialists 

Cambridge International Qualifications, UK

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. 

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Omotayo Precious Abimbola

Basics of Digital Marketing

Yes

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Zeeshan Khan

Basics of Digital Marketing

Its Amazing Course I understand about digital marketing and also helpful for me

avtar

Mrunal Kevale

Basics of Digital Marketing

It was easy to understand and interesting

avtar

Pumulo Kakebo

Basics of Digital Marketing

This was really helpful, from the tutor to the tests ,thank you so much.

Basics of Digital Marketing
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Frequently Asked Questions

Course Related

The Basics of Digital Marketing is an online course that provides an overview of Digital Marketing, its historical development, and how it is different from Traditional Marketing. It gives information on some of the core Digital Marketing tools and techniques, with particular emphasis on how to apply them correctly for business benefits. The course also discusses the 3C model of connecting, converting, and continuously engaging to foster good relationships with target consumers and change them into customers.

The Basics of Digital Marketing course provides a broad spectrum of career prospects in this exciting and fast-growing industry. It provides learners with a fundamental understanding of Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, and other strategies The competencies acquired can be used to enhance brand awareness, increase sales, and create customer relations strategies making it useful in any field.

This course will benefit your career in the following ways-

  • Provides a solid foundation in Digital Marketing principles.

     

  • Enhances understanding of digital tools to improve business performance.

     

  • Teaches effective marketing strategies to increase brand visibility.

     

  • Develops skills in Search Engine Optimization (SEO), Content Marketing, and Social Media Management.

     

  • Explain how to use the 3C framework (Connect, Convert, Continuously Engage) for building customer loyalty.

     

  • Equips you to manage social media campaigns and engage audiences effectively.

     

  • Opens up career opportunities in roles such as Digital Marketing Associate, Social Media Manager, or Content Strategist.

     

  • Adds credibility to your skills with a free certification upon completion.

The course covers a variety of topics essential for understanding Digital Marketing, including:

  • The history and evolution of Digital Marketing.

     

  • Differences between Traditional and Digital Marketing.

     

  • Impact of digitization on marketing and new opportunities.

     

  • Key concepts and importance of Digital Marketing.

     

  • Methods like Search Engine Optimization, Content Marketing, and Social Media Marketing.

     

  • The 3C framework: Connect, Convert, and Continuously Engage.

     

  • How Digital Marketing can increase sales and improve business performance.

Yes, you can access the course materials even after completing the program. 

 

The Basics of Digital Marketing course is entirely self-paced, giving you the flexibility to learn at your convenience. 

General

If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.


To know more, please click on the video link : UniAthena Shortcourses 

Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
Please visit the video link attached below for further information.
How I learn with UniAthena

Yes, you can retake the quiz.

The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
To know more, please click on the video link attached below
Claim your certificates for short courses

Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

These are professional certification courses and do not carry any credits.

First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

Yes, you can enrol in more than 1 program simultaneously.

Your progress will be tracked through the quizzes configured in the courses.

You always have lifetime access to the course resources.

Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

The courses are basically divided into 7 Levels
For more details- click here

Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.