Ishika Malwa
Interview With Ishika Malwa

"The flexibility and quality of the program make me confident it will help me achieve my career goals."

Ishika Malwa
Freelancer
 India

Basics of Digital Marketing

Please tell us about yourself.

I'm Ishika Malwa, a recent B.Com graduate currently freelancing. Now, I’m excited to shift my focus to digital marketing as I love how it blends creativity with strategy. I’m eager to learn more and grow in this field.

What attracted you to the program you're enrolled in at UniAthena? Do you believe it will contribute to achieving your career objectives?

The free learning, evaluation, and certification offered by UniAthena caught my attention. Since I'm focused on building a career in digital marketing, this course will give me the skills I need to move forward and succeed in the field. The flexibility and quality of the program make me confident it will help me achieve my career goals.

What would you like to learn next?

Since I’m currently pursuing an LLB, I’d like to explore the Basics of Legal Writing course to refine and enhance my skills in this area.

What are your next career steps?

My next career steps are to gain more practical experience and keep building my skills. I’m looking to grow my skills through additional courses and certifications, and I see UniAthena as a great platform to help me achieve that.

How has your academic journey prepared you for your career?

My academic journey with UniAthena has been a great boost for my career plans in digital marketing. The Basics of Digital Marketing course has helped to increase my knowledge and sharpen my skills. It’s given me the confidence and foundation I need to grow in this field.

Tell us about a time you planned and accomplished a challenging goal.

As a digital marketing freelancer, I once took on a project to boost a client’s online presence within a tight deadline. I planned a strategy, including social media campaigns and SEO, and successfully increased their engagement by 40% in just a month. Balancing this project while also studying law was challenging but it taught me the importance of time management and dedication and I’m proud of that.

Considering all the people you've met in your field, what personal attributes do you believe are essential for success?

As a digital marketing freelancer, I’ve learned that being adaptable and creative is really important because the industry is always evolving. You need to think quickly and come up with new ideas. Likewise, in law, paying close attention to details is important. Balancing both fields has taught me that good time management and clear communication are key to succeeding in any job.

Describe a time you stepped outside your comfort zone and demonstrated leadership skills.

I once led a team to create a digital marketing strategy for a new product launch for a client with a deadline of 2 days. I organized meetings, set goals, and made sure everyone was on the same page. It was challenging, but the launch went really well and I learned a lot about leadership and teamwork from the experience.

What is your dream job, and why?

My dream job is to be a digital marketing consultant. I love the idea of using data and creativity to help businesses grow. It’s exciting to come up with new strategies and see the results. Plus this role offers flexibility and keeps me up-to-date with the latest trends which makes it both interesting and a comes with a great learning experience.

Do you have any Favourite books?

Yes, my favorite book is Atomic Habits by James Clear. It offers practical advice on building good habits and breaking bad ones, showing how small changes can have a big impact. The book is incredibly motivating and a great resource for anyone looking to improve their habits and achieve their goals.

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