Please tell us about yourself.
My name is Waseem Yafi, and I am an efficient, innovative, methodical and experienced Strategy & Marketing professional. I hold over 15 years of experience in senior level management, in charge of Strategies, Marketing/Digital Marketing, Customer Experience (CX), Digital Sales (eCommerce), and Brand Management.
As a team leader, I believe in maintaining the highest level of integrity, commitment and respect for diversity and inclusion. I am result-driven, and I excel at communicating with people and applying technical expertise.
I also enjoy coaching and mentoring, fostering creativity and innovation, formulating strategies and concepts, and persuading and influencing.
What drew you to the programme you are studying at UniAthena? Do you think it would help you realize your career goals?
There is a clear link between Marketing and Data Science, and data insights are well-known to boost the efficacy of marketing campaigns and strategies. Yes, I do believe that pursuing a Master in Data Science should help realize my career goals.
What would you like to learn next?
Upon completing my Master in Data Science from UniAthena, I am planning to pursue a doctoral degree next, particularly a PhD.
What are your next career steps?
After over a decade of professional experience, I now aspire to launch my own business.
How has your academic journey prepared you for your career?
As I am still in the process of completing my Master program, I would say that this remains to be seen.
Tell us about a time you planned and accomplished a challenging goal.
I would consider pursuing this Master in Data Science to be a challenging goal, so I am still in the process of working towards accomplishing my goal.
Considering all the people you've met in your field, what personal attributes do you believe are essential for success?
In my years of professional experience, I have come to value continuous learning, leadership, innovation, & commitment as essential for success.
Describe a time you stepped outside your comfort zone and demonstrated leadership skills.
Taking the decision to start this Master in Data Science program was a big leap of faith.
Which book would you recommend as a must-read for everyone, and why?
Stephen Covey’s ‘The 7 Habits of Highly Effective People’ is a must-read. It offers insights on personal change, leadership and growth, which any Professional can benefit from.
What is your dream job, and why?
I have two dream jobs! As of right now, I would like to become the VP of Marketing & Strategies. Afterwards, I would like to start my own business.
Do you have any message for professionals just starting out in their careers?
Seek for the best companies and managers in your first job, because they offer the insights and values that will be a permanent fixture of your professional mindset in the future. Learn from the best, always.