Postgraduate Diploma in New Venture and Product Development

16 Credits (ECTS)

Postgraduate Diploma in New Venture and Product Development

Establishing a new business venture and product development calls for strong ideation, strategic planning, and well-planned execution. This Postgraduate Diploma in New Venture and Product Development is designed to provide learners with an advanced understanding of the various facets of successfully launching, operating, and scaling a business. 

The course aims to offer learners a holistic view of the product development process, product life cycle, strategy, and management, incorporating design principles to help them find their niche in the market. Learners will get critical insights into how to create recall value for their brand and influence customer purchasing decisions. Professionals will gain familiarity with how to design, prototype, and validate a product in a team setting. They will unlock strategic insights into conceptualizing new products, mapping out product development plans, design iterations, and identifying funding avenues.

  • Get a Postgraduate Diploma in New Venture and Product Development from Guglielmo Marconi University (GMU), Italy.

  • GMU, accredited by the Ministry of Education, Italy, is a member of the Bologna Process in the European Higher Education Area (EHEA) and a NARIC-approved and WES-accepted university.

  • It is a 16 ECTS program which is 100% Online, self-paced paired with Personalized Tutor support

  • Flexible Payment scheme. No upfront payment, pay per module system.

  • Program Flexibility: Can complete the program in 3-6 months based on the learners pace and time availability.

Course Module & Fee

The entire course comprises 2 modules. We follow a Pay as you Go Scheme, which means, you pay per module.

Module Fee

$1000 (500 per module, total 2 modules)

PGD-GMU Certification Fee

$700 (To be paid upon successful completion of the program)

Total Fees


Admission Requirement

Academic Route

A Degree from an accredited university (or academic equivalent) in any subject.

English Language Proficiency

If you are not a native speaker, you should have an appropriate English proficiency level, e.g. an IELTS score of 5.5 or equivalent in all bands or possess a bachelor’s degree delivered and assessed in English, or proof of work experience in an English-speaking environment.

Why UniAthena?


At UniAthena, you are in charge of your learning! You get to decide the pace of your learning based on your financial and time availability. The learning structure is modular, ensuring pace, effectiveness and momentum of your learning journey. With this byte-sized learning format you get to learn anywhere, anytime.


With UniAthena as your learning partner, you follow a ‘Pay as you Go Scheme’ for your program, that means no upfront bulk payment of your fee. Instead, your fee will be divided into small pocket-friendly installments distributed across your program.

Accredited & Globally Accepted

UniAthena has partnered with reputed Universities and Awarding bodies, all of which are fully accredited by governmental regulatory bodies in their respective countries. Universities are NARIC Approved and are part of European Higher education, Bologna process, making the programs recognised worldwide.


Byte-sized learning formats ensure that each learning item carries tangible value in terms of learning outcome, which allows learners to stack or combine small units into higher education credits toward a degree or diploma. At any point of time during your course, you can claim a certificate/diploma based on the credits you have earned so far.



Postgraduate Diploma in New Venture and Product Development

Awarding Body Accredited By

Ministry of Education, Italy

Flexible Duration

3 - 6 Months



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What You Learn

Module 1

New Venture Development

New Venture Development

Duration: 21 to 60 days

Through this module, you will learn what it takes to launch and scale new business ventures by gaining a deep understanding of the startup and practical skills required for new venture success.

21 to 60 days

Level: EQF Level 7

Credits: 8 ECTS Credits

Module 2

Product Development and Marketing

Product Development and Marketing

Duration: 21 to 60 days

This module provides a comprehensive understanding of the product development process, product life cycle, management, and application of design and innovation.

21 to 60 days

Level: EQF Level 7

Credits: 8 ECTS Credits


Students would Recommend this Course 


Students Observed Improvement in Performance at Work 

Partners of this Programme

Guglielmo Marconi University (GMU) is based in Rome, Italy and it is the first Italian Open University recognized by the Italian Ministry of Education, University and Research (MIUR). It appears among the top 25 performers worldwide in the categories of the U-Multirank ranking system for open-access publications, international joint publications and regional joint publications. 

Message from Rector

msg author

We welcome the learners of Athena Global Education to our qualifications and wish them the very best on their future endeavours.

Prof. Alessandra Briganti

Guglielmo Marconi University, modelled around education and research, promotes innovative ICT-based educational methodologies, stimulating learners to develop high cognitive and practical competencies. The strong point of this educational system is the focus on the current educational demands required by the ever-changing working environment. By considering these developments, GMU offers learners high-quality market-oriented courses. We have been continuously growing our presence around the world through many strategic partnerships during past years and the Westford Education Group was the one of the major partnerships which has been very successful since 2015.

Athena Global Education is a new venture of Westford Education Group. A future-ready education solution, Athena Global Education utilizes the latest technology aimed at improving the learners experience. We are happy to have partnered for this new project and are eager to expand our partnership into different domains. The association with Westford Group has produced hundreds of graduates in past years and we look forward to enhancing the portfolio and providing accessibility to education around the world.

We welcome the learners of Athena Global Education to our qualifications and wish them the very best on their future endeavours.

Message from Dean

We believe in developing highest standard of education for all our students.


Dr. Rainer Masera

GMU Business School, Italy

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Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

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Why This Course ?

Course Resources

For more detailed information about the course, please click on the link/links below.

Why This Course ?


Application Oriented

The course will guide learners in applying the principles of new venture and product development to address everyday workplace challenges. It offers a flawless combination of theory and practical insights to help learners navigate the complex nuances of product development in various business settings. Learners will be able to comprehend the challenges faced by product development teams and the interplay of marketing and product development. They will get further insights into how to define and quantify a fledgling idea, identify potential target markets, strategy, funding sources, and the role of taxation policies and support initiatives. The course will serve as an ideal guide for professionals from all walks of life and supplement their domain knowledge.


Critical Thinking

This PG Diploma in New Venture and Product Development will help learners foster critical thinking to analyse business problems with an eye for detail, assess potential risks and capitalize on new opportunities. It will pave the way for learners to reinforce their problem solving abilities, generate more interpretations, spot flaws and inconsistencies, fuel creativity, and undertake informed business decisions. Learners will get insights into how to make the most optimal use of organizational resources in terms of people, processes, and technology. It will further help them plan more strategically on how to align business resources to meet changing customer needs at different stages.


Problem-solving Aptitude

Today’s business climate calls for faster turnaround times, an increased level of agility, and hyper-competition. A problem-solving aptitude is imperative for every professional, regardless of their background or industry. The advanced PG Diploma will help learners hone their problem-solving capabilities and develop a proactive approach to meeting challenges head-on. Learners will be able to grasp the intricate details involved in the creation of new ventures and product developments. It will help them identify new approaches to problems pertaining to product development, marketing, and branding. It will aid professionals in solving complex business problems with precision and logic, overseeing projects, and meeting stakeholders’ expectations at large.

How You Learn ?

Engage with a scientifically developed learning pedagogy that ensures a quality and effective journey for the learners. Enjoy a seamless learning experience tailored to your level of expertise on the subject matter.

What You Receive ?

You will be receiving the following certificates as specified below:


Postgraduate Diploma in New Venture and Product Development issued by

Guglielmo Marconi University

Records of Achievements with Grade issued by

Guglielmo Marconi University

All certificate and transcript images are for illustrative purposes only and may be subject to change at the discretion of respective Universities or Awarding Bodies.

Ready to Start ?

It is really easy to start with us. You can register for this course with minimum details and get access to one of the modules of this course for 7 days.

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Course Team

Frequently Asked Questions

Applicants should have a Bachelor’s degree or equivalent qualification in order to be eligible for this course. Additionally, applicants must have adequate proficiency in the English language.

All applicants are required to upload the following documents in order to be eligible for admission:

1. Bachelor's Degree Certificate (Official translations should be submitted if the documents are not in English).
2. The final transcript of the bachelor's degree.
3. A copy of the government-issued photo identification.

Follow these steps to formally enroll into the Diploma program by GMU:

1. Register on Athena Global Education for a free 7-day trial.
2. Upload all the required documents to the learning portal by clicking on "Enroll Now" on the learning dashboard.
3. The academic panel will review the documents, and the eligible candidates will receive the Admission Offer Letter.
4. On receiving the "Admission Offer Letter," you can pay for the first module.
5. The learner can also make the payment for all the modules together. However, you will get access to the 
   subsequent module only after completing the previous modules.
6. The learner will receive the official "Admission Letter" along with the fee receipt once the payment is confirmed.
7. Access your portal and enjoy learning.

If you are unsure about your eligibility or do not have a bachelor's degree, contact us at and attach the relevant documents to your email. You won't be asked to make a payment until we determine you are eligible to be admitted.

Once you register for the course, you will have access to the learning resources of the first module, where you can access the learning materials and the e-library. Your access to these learning resources will end after 7 days of registration, and you will need to enroll in the program by paying fees for the first module. To be eligible for admission, you must first upload all eligibility-related documents to the learning portal and then receive an "offer of admission letter".

After enrolling in a particular program or receiving the admission letter, we are unable to offer refunds as per our policy. However, prior to enrollment, all learners have the option to utilize the free trial period, which lasts between 3 to 7 days.

The Referral Policy is a UniAthena initiative to make our degree programs more  affordable to the learners. Learners can  share programs with  friends, family or even peers. If the Invitee enrolls for the suggested program, the next module is made free of charge.

The core resources of the program are video classes and related reading material. Each module is divided into about 50 easy-to-assimilate videos to make your study easier. The video lessons provide you with adequate knowledge to understand the module content. This is an opportunity for students to clarify their doubts and understand how to work on the assigned project.

Additionally, you will also be learning from webinars, the online library, and participation in the discussion boards, as well as from additional learning materials and case studies curated by faculty.

Every student is assigned a personal tutor for each module in his course. The student can reach out to his or her personal tutor for any academic assistance with his or her learning. Besides academic assistance, students are assigned a Student Experience Executive, who will be there to assist students with any pastoral support (non-academic). You can reach out to your student support executive at

There are no written exams for this program. Once you are enrolled in the program, the assessment will be based on your quiz and assignment scores. You can access the assignment and quizzes under the "Project Details" tab in the learning portal, which will be unit-wise. You will get multiple attempts for each quiz and the Assessor will consider the best marks and for assignments, you will have only one final submission. You have to submit the assignments for each unit within a specific time frame. You will be able to submit the assignment only after attempting the quiz on that particular unit.

If you have any questions concerning the assignments or quizzes, you can seek the support of your Personal Tutor. After you have submitted the assignment and quiz, the faculty will evaluate and provide feedback, including results (your grade), within 21 days of your submission. If you fail, you will be given feedback on the assignment stating the reasons for your failure. You will have to rework the project according to the feedback provided by the assessor. You will have to resubmit the assignment within 21 days of the publication of the result (grade). There are no additional fees for the resubmission.

If you do not submit the assignment within 60 days of the enrolment date, you may request a 30-day extension for a fee of USD 100.00 ($100).
If you do not resubmit the failed assignment within 21 days of the published results, you may request an extension of not more than 30 days by paying USD 100.00 ($100).
If you fail again on your resubmission, you may apply for a retake by paying USD 150 ($100). You will have another 60 days of access to the resources and will need to submit the assignment within 60 days from the retake date. The process then restarts as mentioned above.

Once you have registered for the course, the maximum time allowed to complete the program is 6 months. The course's minimum duration is 3 months, though some exceptions may apply.

Each module must be completed within 60 days of the enrollment date. The shortest time allowed for submission of the assignment is 21 days from the date of enrollment. The module's minimum duration is 21 days, though some exceptions may apply.

This Diploma is awarded by Guglielmo Marconi University (GMU), Italy, which is accredited by the Ministry of Education, Italy. Besides, GMU is part of the Bologna process of the European Union and is a NARIC-approved university, ensuring international recognition.

Under any unforeseen circumstances, if you want to withdraw from the program, you may apply for an Early Exit Award. Based on the credit earned and modules completed, you might receive a credit statement or a diploma, or an extended diploma by paying the certification fee. You will be able to resume the course at a later date by re-enrolling and you may resume from where you left off, depending on the availability of that particular course at the time of re-enrollment.

No, formal convocation ceremony.