MBA - Marketing Management

60 Credits (ECTS)

mba mm

Enhance your marketing expertise with our MBA - Marketing Management, which combines theory and practice seamlessly. This online programme is delivered completely online through a combination of pre-recorded lectures followed by extensive learning materials and dedicated, personalized tutor support.

  • This is a 60-ECTS Master programme from Guglielmo Marconi University (GMU), Italy. 

  • GMU, accredited by the Ministry of Education, Italy, is a member of the Bologna Process in the European Higher Education Area (EHEA) and a NARIC-approved and WES-accepted university.

  • Receive one-year complimentary Affiliate Membership with CMI.

  • The course delivery and assessments are based on real-life scenarios and applications, enabling learners to capitalise on potential opportunities, designing strategies, and maximizing outcomes.

  • This programme empowers learners to develop a deeper understanding of creating effective marketing campaigns that resonate with their target audience, driving sales growth and fostering brand loyalty. 

  • Additional certifications are Postgraduate Diploma in Marketing Management from Cambridge International Qualifications, UK and Certified Digital Marketing Professional Programme from Chartered Management Institute, UK (Optional).

  • Option to attend the annual convocation conducted by the University in Italy.

Course Module & Fee

Enroll in a 100% online course consisting of 7 modules and a dissertation. Opt for a pay-as-you-go scheme to learn without any financial burden.

Fastrack Plan

Registration Fees

$500 (To start with the course)

Course Fee

$2800 (To be paid on a Monthly basis, $350 Per Month, Total 8 Installments)

PGD-CIQ Certification Fee

$300 (On completion of course modules)

Degree Certification Fee

$1000 (To be paid upon successful completion of the program)

Total Fee

$4600

CMI Certification Fee

$300 (Optional)

Flexible Plan

Module Fee

$2800 (400 per Module, Total 7 Modules)

Dissertation Fee

$1300 (To be paid in 2 Installments of $650 each)

PGD-CIQ Certification Fee

$300 (On completion of course modules)

Degree Certification Fee

$1000 (To be paid upon successful completion of the program)

Total Fee

$5400

CMI Certification Fee

$300 (Optional)

Admission Requirement

Academic Route

A bachelor’s degree from an accredited university (or academic equivalent) in any subject.

Mature Entry Route

If you don’t have a Bachelor’s degree, you can apply through our mature entry route. You’ll need to provide evidence of 5 years (Minimum) of relevant managerial work experience, along with certificates of your highest diplomas/degrees/professional certifications and an updated resume. Applications are assessed on a case-by-case basis. Please send these details to admissions@uniathena.com. Applicants should be 23 years of age or above. Admission through Mature Entry Route will be subject to the discretion of the UniAthena and the respective Awarding Bodies/Universities.
Applicants admitted to the program via the Mature Entry Route are required to obtain their Postgraduate Diploma Certificates as a mandatory step.

English Language Proficiency

If you are not a native speaker, you should have an appropriate English proficiency level, e.g. an IELTS score of 5.5 or equivalent in all bands or possess a bachelor’s degree delivered and assessed in English, or proof of work experience in an English-speaking environment.

Why UniAthena?

Flexible

At UniAthena, you are in charge of your learning! You get to decide the pace of your learning based on your financial and time availability. The learning structure is modular, ensuring pace, effectiveness and momentum of your learning journey. With this byte-sized learning format you get to learn anywhere, anytime.

Affordable

With UniAthena as your learning partner, you follow a ‘Pay as you Go Scheme’ for your program, that means no upfront bulk payment of your fee. Instead, your fee will be divided into small pocket-friendly installments distributed across your program.

Accredited & Globally Accepted

UniAthena has partnered with reputed Universities and Awarding bodies, all of which are fully accredited by governmental regulatory bodies in their respective countries. Universities are NARIC Approved and are part of European Higher education, Bologna process, making the programs recognised worldwide.

Stackable

Byte-sized learning formats ensure that each learning item carries tangible value in terms of learning outcome, which allows learners to stack or combine small units into higher education credits toward a degree or diploma. At any point of time during your course, you can claim a certificate/diploma based on the credits you have earned so far.

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Certifications

MBA - Marketing Management, PGD in Marketing Management, Certified Digital Marketing Professional Programme
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Awarding Body Accredited By

Ministry of Education, Italy
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Learning

Online

Course Fees

Fastrack Plan

(14 Months)

$4600

Flexible Plan

(9 - 24 Months)

$5400

Start Your 7-Day Free Trial !

What You Learn

Module 1

International Marketing Management

International Marketing Management

Duration: 21 - 60 Days

This module demonstrates knowledge and understanding of contemporary theories and their applications in the research field of international marketing and management.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 2

Strategic Leadership & HR Practices in Organisations

Strategic Leadership & HR Practices in Organisations

Duration: 21 - 60 Days

This module will equip learners with knowledge, skill, and competencies to manage human resources in organisation.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 3

Finance for Business Leaders

Finance for Business Leaders

Duration: 21 - 60 Days

This module is designed to inform and help the learners gain adequate awareness of the various aspects of financial statements.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 4

Strategic Project Management and Implementation

Strategic Project Management & Implementation

Duration: 21 - 60 Days

The learner develops a project in which they plan and implement a new product, service, or process employing concepts learned in the entire program.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 5

Sustainability and Business (Elective)

Sustainability and Business (Elective)

Duration: 21 - 60 Days

The module provides a critical examination of the sustainability challenges and opportunities facing organisations in a globalised world, exploring their implications and strategies for success.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 6

Business Ethics (Elective)

Business Ethics (Elective)

Duration: 21 - 60 Days

This module helps learners to progress from the basic conceptualization of business ethics to institutionalisation, ethical decision-making, and business ethics in a global context.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 7

Consumer Behaviour

Consumer Behaviour

Duration: 21 - 60 Days

This module introduces the learners to the field of Consumer Behavior and changing behavior of the consumer over the years.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 8

Digital Marketing

Digital Marketing

Duration: 21 - 60 Days

This module helps the learners to progress through marketing analysis, market research, competitor analysis, search engine marketing, Google Analytics, and collaborative strategy.

21 - 60 Days

Level: EQF Level 7

Credits: 6 ECTS

Module 9

Research and Dissertation

Research and Dissertation

Duration: 3 - 6 Months

The dissertation is an opportunity for learners to demonstrate their ability to investigate issues of their own choice over a significant period of time.

3 - 6 Months

Level: EQF Level 7

Credits: 18 ECTS

100.00%

Students would Recommend this Course 

100.00%

Students Observed Improvement in Performance at Work 

Partners of this Programme

Guglielmo Marconi University (GMU) is based in Rome, Italy and it is the first Italian Open University recognized by the Italian Ministry of Education, University and Research (MIUR). It appears among the 25 top performers worldwide in the categories of the U-Multirank ranking system for open-access publications, international joint publications, and regional joint publications.


Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world.


Chartered Management Institute, backed by royal charter is the only Chartered body dedicated to promoting the highest standards in management and leadership excellence. CMI’s management qualifications are recognized throughout the UK and Europe and provide a progressive framework that enables one to develop and broaden management skills. Their qualifications are designed in consultation with employers to meet today's demands and therefore it is valued by them.


Message from Rector

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We welcome the learners of Athena Global Education to our qualifications and wish them the very best on their future endeavours.

Prof. Alessandra Briganti

Guglielmo Marconi University, modelled around education and research, promotes innovative ICT-based educational methodologies, stimulating learners to develop high cognitive and practical competencies. The strong point of this educational system is the focus on the current educational demands required by the ever-changing working environment. By considering these developments, GMU offers learners high-quality market-oriented courses. We have been continuously growing our presence around the world through many strategic partnerships during past years and the Westford Education Group was the one of the major partnerships which has been very successful since 2015.

Athena Global Education is a new venture of Westford Education Group. A future-ready education solution, Athena Global Education utilizes the latest technology aimed at improving the learners experience. We are happy to have partnered for this new project and are eager to expand our partnership into different domains. The association with Westford Group has produced hundreds of graduates in past years and we look forward to enhancing the portfolio and providing accessibility to education around the world.

We welcome the learners of Athena Global Education to our qualifications and wish them the very best on their future endeavours.

Message from Dean

We believe in developing highest standard of education for all our students.

Dean

Dr. Rainer Masera

GMU Business School, Italy

What Our Students Say About Us

Our students speak about their learning experience at UniAthena, how the courses sharpened their management skills and the support they received at every stage.

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Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Why This Course ?

Course Resources

For more detailed information about the course, please click on the link/links below.

Why This Course ?

1

Real-World Focus

This Online MBA - Marketing Management features a robust blend of theory and practical perspectives to leverage skills in everyday work situations. The programme aims to enable learners to apply marketing principles in a real-world setting.

2

Wide Career Opportunities

An acclaimed MBA - Marketing Management can lay the groundwork for a wide range of careers. This programme underpins a comprehensive management curriculum to offer learners a rounded business education necessary to lead across industries.

3

Global Perspective

This MBA - Marketing Management offers learners a global outlook to thrive in today's interconnected marketplace. The program focuses on developing learners' managerial aptitude to better understand marketing complexities across borders.

How You Learn ?

Engage with a scientifically developed learning pedagogy that ensures a quality and effective journey for the learners. Enjoy a seamless learning experience tailored to your level of expertise on the subject matter.

What You Receive ?

You will be receiving the following certificates as specified below:

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MBA - Marketing Management issued by

Guglielmo Marconi University
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60 ECTS Master Degree Transcript issued by

Guglielmo Marconi University
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Postgraduate Diploma in Marketing Management issued by

Cambridge International Qualifications, UK
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Postgraduate Diploma Transcript issued by

Cambridge International Qualifications, UK
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Certified Digital Marketing Professional Programme (Optional) issued by

Chartered Management Institute, UK

All certificate and transcript images are for illustrative purposes only and may be subject to change at the discretion of respective Universities or Awarding Bodies.

Ready to Start ?

It is really easy to start with us. You can register for this course with minimum details and get access to one of the modules of this course for 7 days.

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Course Team

Frequently Asked Questions

Applicants should have a Bachelor’s degree or equivalent qualification in order to be eligible for this course. Additionally, applicants must have adequate proficiency in the English language.
Applicants admitted to the program via the Mature Entry Route are required to obtain their Postgraduate Diploma Certificates as a mandatory step.

All applicants are required to upload the following documents in order to be eligible for admission:

1. Proof of having earned a Bachelor's Degree - such as a Degree Certificate. If the documents are not in English, official translations should be submitted.
2. The final transcript of the Bachelor's Degree.
3. A copy of the government-issued photo identity card.
4. If you do not have a Bachelor's degree, you can still apply through the mature entry route. You will have to upload an updated resume along with the relevant work experience letters issued by your employer/s. You may also be contacted by our faculty for a telephone interview in order to ascertain your eligibility for the program.

Follow these steps to formally enroll into the Master program by GMU:

1. Register on Athena Global Education for a free 7-day trial.
2. Upload all the documents as required under the 'Eligibility Criteria' to the learning portal by clicking on 'Enroll Now' on the learning dashboard.
3. The academic panel will then review your documents and if found to be eligible, send you an 'Admission Offer Letter'.
4. On receiving the 'Admission Offer Letter', you can start your payment.
5. You will be given access to subsequent module content only after completing the previous module.
Once your payment is confirmed, you will be sent an official 'Admission Letter' along with a receipt for the amount paid. You will also get access to the Assignment related documents in the 'Project Details' section.

If you are unsure about your eligibility or if you do not have a Bachelor's degree, then contact us at admissions@uniathena.com and attach the relevant documents in your email. You won't be asked to make a payment until we determine you are eligible to be admitted.

Once you register for the course, you will have access to the learning resources of the first module (or "course" in the American system) where you can access the learning materials and the e-library. Your access to these learning resources will end after 7 days of registration and you will need to enroll for the program. In order to be eligible for admission, you must upload all the eligibility-related documents on the learning portal and subsequently must have received an 'Offer of Admission letter'.

Flexible Learning: This learning route provides more flexibility in terms of course completion time which is ideal for working professionals with prior commitments. It also eliminates monthly financial obligations for learning and allows learners to progress at their pace.

Fast-track learning: This route is preferred by individuals looking for shorter duration for course completion and are willing to dedicate substantial time to studies. It is ideal for quick career advancement and features fixed monthly payments that offer substantial saving on the module fees.

Yes, the Fast Track payment plans include Course Extension Charges as follows:

1. Course Extension for 3 months: USD 250
2. Course Extension for 6 months: USD 500
3. Course Extension for 9 months: USD 750
4. Course Extension for 12 months: USD 1000


Please note:

  • You can extend in phases of 3 months each by paying USD 250 every time (i.e., every 3 months extension will be charged at USD 250).
  • The minimum extension period is 3 months, meaning you must pay a minimum of USD 250 for a 3-month extension, even if you finish in less than 3 months.

After enrolling in a particular program or receiving the admission letter, we are unable to offer refunds as per our policy. However, prior to enrollment, all learners have the option to utilize the free trial period, which lasts between 3 to 7 days.

The Referral Policy is a UniAthena initiative to make our degree programs more  affordable to the learners. Learners can  share programs with  friends, family or even peers. If the Invitee enrolls for the suggested program, the next module is made free of charge.

The core resources of the program are video classes and related reading materials. The video lessons and reading materials will provide you with adequate knowledge to understand the module content.

Additionally, you will also be learning from webinars, the online library, additional learning materials and case studies curated by faculty.

Every learner is assigned a personal tutor for each module in his course, the learner can reach out to his/her personal tutor for any academic assistance with his/her learning. Besides, academic assistance, learners are allocated a Student Engagement & Experience Executive, who will be there to assist learners with any pastoral support (non-academic). You can reach out to your Student Engagement & Experience at see@uniathena.com.

There are no written exams for this program. All the modules are assessed based on the module-specific project. Once you are enrolled in the module, you will be able to access the assignment brief under the 'Project Details' section in the learning portal. Apart from the assessment brief, you will be given the learning outcomes and performance criteria to know what is expected in the project from the learner. If you still have questions concerning the assignments, you can seek the support of the faculty during the live classes for the module. We are here to give you the help you need.

As soon as you are enrolled in a module, you will have 60 days to submit the assignment. However, submissions will be accepted from the 21st day of enrolment. You can choose to submit anytime during this 21-day to the 60-day timeline and immediately proceed to the next module. You can use this time to go through all the videos, read all the case studies and articles, and ask questions as you begin to write your assignment. Once submitted, you will not be able to make any changes.

After you have submitted the assignment, the faculty will evaluate and provide feedback, including results (your grade), within 21 days of your submission. If you fail, you will be given feedback on the assignment stating the reasons for failure. You will have to rework the project according to the feedback provided by the assessor. You need to rework only on the areas where you failed and not on the entire project. You are required to resubmit the assignment within 21 days of the publication of the result (grade). There are no additional fees for resubmission.

If you fail to submit the assignment within 60 days of the enrolment date, you can request an extension of not more than 30 days and pay a fee of USD 100.00 ($100).

If you do not resubmit the failed assignment within 21 days of the published results, you may request an extension of not more than 30 days by paying USD 100.00 ($100).

If you fail again on your RE-submission, you may apply for a Re-Take by paying USD 150 ($100). You will have another 60 days of access to the resources and will need to submit the assignment within 60 days from the retake date. The process then restarts as mentioned above.

All exempted modules will be marked as “Pass” or 50% grade. No merit or distinction grades will be granted for the exempted modules.

Once you move to the dissertation (thesis) stage, you will be assigned a Dissertation guide who will support you through the Research and Dissertation project. The Guide normally has 4 meetings with the learners: first, the proposal meeting, then the first review, third, a second review, and lastly, a final review.
A dissertation will have about 10,000 words. We will be conducting Dissertation guidance classes every month which you need to attend to get a clear understanding of dissertation work and what is expected out of your research. This is in addition to the Dissertation guide meetings. Once you submit the final dissertation, then you may be called for a "viva" to defend your dissertation depending on the decision of the assessor. The result will be published within 30 days of submission of the dissertation; if you fail the dissertation, then you will have an opportunity to resubmit the work as per the feedback provided by the assessor and the corrected work should be submitted within 30 days of publishing the results.
If you fail your resubmission, then you may have to pay the dissertation fee again and you will need to start over on a new project.
Once you have enrolled for the Dissertation, you need to submit the final work within 6 months of enrollment. In case of failure of submission, an extension fee will be applicable. The shortest time allocated to submit the dissertation is 60 days.

Once you have registered for the course, the maximum time allowed to complete the program is 24 months. If you are unable to complete the course within 24 months, you may apply for an extension of 12 months by paying a Course Extension fee of USD 500.00 ($500)

The minimum duration of the course is defined as 9 months though some exceptions may apply.

We are following the ‘Pay as you go scheme for our learners. Learners can select how to proceed by choosing either flexible or fixed payment, learners have to complete each module within 21 to 60 days from the enrollment date based on the chosen payment method.

This Degree is awarded by Guglielmo Marconi University (GMU), Italy which is accredited by the Ministry of Education, Italy.  Besides, GMU is part of the Bologna process of the European Union and is a NARIC-approved university ensuring international recognition.

Under any unforeseen circumstances, if you want to withdraw from the program, you may apply for an Early Exit Award. Based on the credit earned and modules completed, you might receive a credit statement or a diploma, or an extended diploma by paying the certification fee. You will be able to resume the course at a later date by re-enrolling and may resume from where you stopped, depending on the availability of that particular course at the time of re-enrollment.

Successful learners will be able to attend the annual graduation ceremony conducted in Italy. GMU will provide an invitation letter to all such learners which can be used for processing your visa for this purpose.

On successful completion of all the modules and Dissertation, learners can claim a certificate by making the payment for certification fees. Upon claiming the certificate, it will take a maximum of 3 months for the student to receive the certificate from the awarding body.
Extra Courier charges of $50 has to be paid for receiving the hard copy of the certificate.