MBA - Marketing Management

Applicants should have a Bachelor’s degree or equivalent qualification in order to be eligible for this course. Additionally, applicants must have adequate proficiency in the English language.
Applicants admitted to the program via the Mature Entry Route are required to obtain their Postgraduate Diploma Certificates as a mandatory step.

All applicants are required to upload the following documents in order to be eligible for admission:

1. Proof of having earned a Bachelor's Degree - such as a Degree Certificate. If the documents are not in English, official translations should be submitted.
2. The final transcript of the Bachelor's Degree.
3. A copy of the government-issued photo identity card.
4. If you do not have a Bachelor's degree, you can still apply through the mature entry route. You will have to upload an updated resume along with the relevant work experience letters issued by your employer/s. You may also be contacted by our faculty for a telephone interview in order to ascertain your eligibility for the program.

Follow these steps to formally enroll into the Master program by GMU:

1. Register on Athena Global Education for a free 7-day trial.
2. Upload all the documents as required under the 'Eligibility Criteria' to the learning portal by clicking on 'Enroll Now' on the learning dashboard.
3. The academic panel will then review your documents and if found to be eligible, send you an 'Admission Offer Letter'.
4. On receiving the 'Admission Offer Letter', you can start your payment.
5. You will be given access to subsequent module content only after completing the previous module.
Once your payment is confirmed, you will be sent an official 'Admission Letter' along with a receipt for the amount paid. You will also get access to the Assignment related documents in the 'Project Details' section.

If you are unsure about your eligibility or if you do not have a Bachelor's degree, then contact us at admissions@uniathena.com and attach the relevant documents in your email. You won't be asked to make a payment until we determine you are eligible to be admitted.

Once you register for the course, you will have access to the learning resources of the first module (or "course" in the American system) where you can access the learning materials and the e-library. Your access to these learning resources will end after 7 days of registration and you will need to enroll for the program. In order to be eligible for admission, you must upload all the eligibility-related documents on the learning portal and subsequently must have received an 'Offer of Admission letter'.

Flexible Learning: This learning route provides more flexibility in terms of course completion time which is ideal for working professionals with prior commitments. It also eliminates monthly financial obligations for learning and allows learners to progress at their pace.

Fast-track learning: This route is preferred by individuals looking for shorter duration for course completion and are willing to dedicate substantial time to studies. It is ideal for quick career advancement and features fixed monthly payments that offer substantial saving on the module fees.

Yes, the Fast Track payment plans include Course Extension Charges as follows:

1. Course Extension for 3 months: USD 250
2. Course Extension for 6 months: USD 500
3. Course Extension for 9 months: USD 750
4. Course Extension for 12 months: USD 1000

Please note:

• You can extend in phases of 3 months each by paying USD 250 every time (i.e., every 3 months extension will be charged at USD 250).
• The minimum extension period is 3 months, meaning you must pay a minimum of USD 250 for a 3-month extension, even if you finish in less than 3 months.

After enrolling in a particular program or receiving the admission letter, we are unable to offer refunds as per our policy. However, prior to enrollment, all learners have the option to utilize the free trial period, which lasts between 3 to 7 days.

The Referral Policy is a UniAthena initiative to make our degree programs more  affordable to the learners. Learners can  share programs with  friends, family or even peers. If the Invitee enrolls for the suggested program, the next module is made free of charge.

The core resources of the program are video classes and related reading materials. The video lessons and reading materials will provide you with adequate knowledge to understand the module content.

Additionally, you will also be learning from webinars, the online library, additional learning materials and case studies curated by faculty.

Every learner is assigned a personal tutor for each module in his course, the learner can reach out to his/her personal tutor for any academic assistance with his/her learning. Besides, academic assistance, learners are allocated a Student Engagement & Experience Executive, who will be there to assist learners with any pastoral support (non-academic). You can reach out to your Student Engagement & Experience at see@uniathena.com.

There are no written exams for this program. All the modules are assessed based on the module-specific project. Once you are enrolled in the module, you will be able to access the assignment brief under the 'Project Details' section in the learning portal. Apart from the assessment brief, you will be given the learning outcomes and performance criteria to know what is expected in the project from the learner. If you still have questions concerning the assignments, you can seek the support of the faculty during the live classes for the module. We are here to give you the help you need.

As soon as you are enrolled in a module, you will have 60 days to submit the assignment. However, submissions will be accepted from the 21st day of enrolment. You can choose to submit anytime during this 21-day to the 60-day timeline and immediately proceed to the next module. You can use this time to go through all the videos, read all the case studies and articles, and ask questions as you begin to write your assignment. Once submitted, you will not be able to make any changes.

After you have submitted the assignment, the faculty will evaluate and provide feedback, including results (your grade), within 21 days of your submission. If you fail, you will be given feedback on the assignment stating the reasons for failure. You will have to rework the project according to the feedback provided by the assessor. You need to rework only on the areas where you failed and not on the entire project. You are required to resubmit the assignment within 21 days of the publication of the result (grade). There are no additional fees for resubmission.

If you fail to submit the assignment within 60 days of the enrolment date, you can request an extension of not more than 30 days and pay a fee of USD 100.00 ($100).

If you do not resubmit the failed assignment within 21 days of the published results, you may request an extension of not more than 30 days by paying USD 100.00 ($100).

If you fail again on your RE-submission, you may apply for a Re-Take by paying USD 150 ($100). You will have another 60 days of access to the resources and will need to submit the assignment within 60 days from the retake date. The process then restarts as mentioned above.

All exempted modules will be marked as “Pass” or 50% grade. No merit or distinction grades will be granted for the exempted modules.

Once you move to the dissertation (thesis) stage, you will be assigned a Dissertation guide who will support you through the Research and Dissertation project. The Guide normally has 4 meetings with the learners: first, the proposal meeting, then the first review, third, a second review, and lastly, a final review.
A dissertation will have about 10,000 words. We will be conducting Dissertation guidance classes every month which you need to attend to get a clear understanding of dissertation work and what is expected out of your research. This is in addition to the Dissertation guide meetings. Once you submit the final dissertation, then you may be called for a "viva" to defend your dissertation depending on the decision of the assessor. The result will be published within 30 days of submission of the dissertation; if you fail the dissertation, then you will have an opportunity to resubmit the work as per the feedback provided by the assessor and the corrected work should be submitted within 30 days of publishing the results.
If you fail your resubmission, then you may have to pay the dissertation fee again and you will need to start over on a new project.
Once you have enrolled for the Dissertation, you need to submit the final work within 6 months of enrollment. In case of failure of submission, an extension fee will be applicable. The shortest time allocated to submit the dissertation is 60 days.

Once you have registered for the course, the maximum time allowed to complete the program is 24 months. If you are unable to complete the course within 24 months, you may apply for an extension of 12 months by paying a Course Extension fee of USD 500.00 ($500)

The minimum duration of the course is defined as 9 months though some exceptions may apply.

We are following the ‘Pay as you go scheme for our learners. Learners can select how to proceed by choosing either flexible or fixed payment, learners have to complete each module within 21 to 60 days from the enrollment date based on the chosen payment method.

This Degree is awarded by Guglielmo Marconi University (GMU), Italy which is accredited by the Ministry of Education, Italy.  Besides, GMU is part of the Bologna process of the European Union and is a NARIC-approved university ensuring international recognition.

Under any unforeseen circumstances, if you want to withdraw from the program, you may apply for an Early Exit Award. Based on the credit earned and modules completed, you might receive a credit statement or a diploma, or an extended diploma by paying the certification fee. You will be able to resume the course at a later date by re-enrolling and may resume from where you stopped, depending on the availability of that particular course at the time of re-enrollment.

Successful learners will be able to attend the annual graduation ceremony conducted in Italy. GMU will provide an invitation letter to all such learners which can be used for processing your visa for this purpose.

On successful completion of all the modules and Dissertation, learners can claim a certificate by making the payment for certification fees. Upon claiming the certificate, it will take a maximum of 3 months for the student to receive the certificate from the awarding body.
Extra Courier charges of $50 has to be paid for receiving the hard copy of the certificate.