The Economics of International Market Selection

Jul 24, 2026 10:00 am to 12:00 pm in Greenwich Mean Time

Why do some companies thrive internationally while others fail before they even begin?
The answer often lies not in how they expand but where they choose to expand. Whether you're a student, entrepreneur, or business professional, understanding how successful organizations evaluate global opportunities can change the way you think about international business.

Join us on July 24, 2026, for "The Economics of International Market Selection." Led by Gauri Kapoor, Assistant Professor of International Trade and Economics at IMDR and a researcher in global trade policy, this session will introduce a practical framework for evaluating international markets. Learn how businesses assess demand, competition, product-market fit, entry costs, and expansion strategies through real-world case studies including IKEA, Tata Motors, Jaguar Land Rover, and Amul.

Register now!

Webinar Starts in:

Webinar Hosted by:

Gauri Kapoor

Assistant Professor, IMDR, Pune

Dr. Richa Khanna

Learning Facilitator, UniAthena

Upcoming Webinars

Online MBA, Master & Doctorate Programs

11:00 am to 1:00 pm (GMT)

14 Jul 2026 | Tuesday

Online MBA, Master & Doctorate Programs

The gap between where you are and where you want to be is often filled by the qualification you choose today.

Whether you're aiming for leadership roles, industry specialization, academic recognition, or a transition into high-growth fields, choosing between an MBA, Master, or Doctorate can be a defining career decision.

Join us on July 14, 2026, for “Online MBA, Master & Doctorate Programs,” an exclusive webinar designed for ambitious professionals looking to elevate their credentials and expand their career potential.
Explore how UniAthena's flexible online programs can help you identify the qualification that best aligns with your experience, aspirations, and long-term goals.

Flexible learning. Pay-in-instalments options. Dedicated academic support.

If you're considering your next academic milestone but are unsure which path delivers the greatest impact, this session will provide the clarity and direction you need.

11:00 am to 1:00 pm (GMT)

14 Jul 2026 | Tuesday

Upskill Through Our Short Courses

We have multitude of courses tailored to your career goals and busy schedule. These courses have been developed to enhance your knowledge and critical thinking abilities and make you an expert in your domain.