Mastering Consumer Behavior - Personality, Attitudes & Lifestyle

The "Mastering Consumer Behavior - Personality, Attitudes & Lifestyle" course offers a deeply insightful and comprehensive journey into the core psychological and sociological drivers that influence how consumers interact with products, services, and brands. This program goes beyond surface-level observations to uncover the intricate forces that shape consumer decisions and, in turn, how these decisions influence marketing strategies.

This course explores how consumer behaviour is influenced by personality, attitudes, and lifestyle, providing insights into how these factors shape purchasing decisions.

It covers the interplay between consumer characteristics and marketing strategies, focusing on motivation, attitudes, and consumer self-concept.

This course is meticulously designed to:

• Explore Mutual Influence: It delves into the fascinating interplay of how consumers influence marketing strategies and, conversely, how marketing efforts aim to influence consumer behavior.

• Decipher Internal Drivers: A significant focus is placed on understanding the complexities of internal factors that guide consumer choices. This includes an in-depth look at:
  • Motivation: What truly drives consumers to seek, purchase, and use products.
  • Attitude: How consumers form, maintain, and change their attitudes towards brands and offerings.
  • Self-Concept: The powerful role of an individual's self-perception in their consumption patterns.

• Unpack Lifestyle Dynamics: The course examines how consumers' lifestyles – encompassing their activities, interests, and opinions – dictate their consumption habits and brand affinities.

This course equips you with the knowledge to understand consumer decisions, empowering marketing professionals to design more effective strategies.

This program is highly beneficial for:

• Marketing Professionals
• Business Owners and Entrepreneurs
• Sales and Advertising Executives
• Market Researchers
• Consumer Advocates and Regulators

• Personality traits and consumer behavior
• Attitudes and their impact on purchasing decisions
• Consumer lifestyle choices and marketing
• Consumer self-concept and its role in consumer behavior

Yes, you can access the materials after completing the course.

The course is self-paced, allowing learners to progress at their own speed.

If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 

Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.

To know more, please click on the video link : UniAthena Shortcourses 

Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
Please visit the video link attached below for further information.
How I learn with UniAthena

Yes, you can retake the quiz.

The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
To know more, please click on the video link attached below
Claim your certificates for short courses

Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

These are professional certification courses and do not carry any credits.

First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

Yes, you can enrol in more than 1 program simultaneously.

Your progress will be tracked through the quizzes configured in the courses.

You always have lifetime access to the course resources.

Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

The courses are basically divided into 7 Levels
For more details- click here

Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.