Essentials of Product Basics & Core Market Strategy

The Essentials of Product Basics & Core Market Strategy course is designed to provide an understanding of products and the key marketing strategies used to position them in the market. It covers essential concepts like Marketing Mix and STP (Segmentation, Targeting, and Positioning), which are fundamental to understanding how to identify and interact with the right audience. 

This course is important because it lays the foundation for businesses and marketers to effectively promote and sell their products by gaining an understanding of consumer behaviour, product classification, and the strategies that drive successful marketing campaigns. Learning these core concepts will empower you to make informed decisions that can lead to business growth and better market positioning.

The course covers the following key areas:

- Product Basics: Gain insight into the anatomy and classification of products, including the different types of products and their roles in the marketplace.

- Core Marketing Strategies: Understand how to use the Marketing Mix (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, Positioning) strategies to effectively market products.

- Consumer Goods: Learn about the essential marketing strategies for promoting consumer goods and how they are marketed across different segments and markets.

This course will benefit your career by equipping you with the core marketing skills necessary for success in the business world. Understanding how to apply the Marketing Mix and STP strategies will make you a more effective marketer, capable of designing targeted campaigns and positioning products for maximum impact. You will be able to:

- Enhance Business Performance: Learn strategies that directly impact product success, market penetration, and overall business growth.

- Boost Your Marketing Insights: The course will sharpen your understanding of consumer behavior and how to create marketing strategies that resonate with your target audience.

- Career Advancement: With knowledge of core marketing principles, you’ll be better positioned for roles in product management, marketing strategy, and business development, advancing your career prospects.

Key topics covered include:

- Introduction to product basics: anatomy and classification of products.

- STP (Segmentation, Targeting, Positioning) strategies for effective market segmentation.

- Key processes involved in developing and implementing marketing strategies.

Yes, you can access the course materials after completion.

The course is self-paced, offering flexibility for learners to complete it according to their own schedule.

If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 

Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.

To know more, please click on the video link : UniAthena Shortcourses 

Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
Please visit the video link attached below for further information.
How I learn with UniAthena

Yes, you can retake the quiz.

The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
To know more, please click on the video link attached below
Claim your certificates for short courses

Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

These are professional certification courses and do not carry any credits.

First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

Yes, you can enrol in more than 1 program simultaneously.

Your progress will be tracked through the quizzes configured in the courses.

You always have lifetime access to the course resources.

Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

The courses are basically divided into 7 Levels
For more details- click here

Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

Kindly follow steps to reset your password 1. Go to the registration page. 2. Click on Forgot Password option 3. In the window appears give your Registered Email ID 4. Password reset link will be sent to your mail.

These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.