The course aims to enable learners to deepen their knowledge of marketing and gain insights into operations and strategy. The course demonstrates the ways in which marketing operations and strategy can be aligned for higher returns. It will give learners an opportunity to reflect on their own experience of operating and executing marketing strategies. The course will encourage learners to broaden their domain knowledge by incorporating concepts such as marketing operations toolset, sales, and marketing alignment, and analysis using the sales funnel, with some easy examples learners can relate to. It will arm learners with the essential knowledge base required to understand and improve marketing performance. The course's key takeaway is that learners will be able to contemplate how to build a marketing plan and strategy in line with the business's objectives.
6-9 Hours Learning
Self-Paced
Free Learning
Certification (Paid)
Acacia University Professional Development
Acacia University Professional Development (AUPD) is an extension of Arizona, USA-based Acacia University. A pioneer and leader in distance education since 2000, Acacia University is committed to providing accessible, high-quality education to a diverse, global learning community. AUPD, in association with UniAthena, offers short course certifications for working professionals and higher education enthusiasts seeking to enhance their skills and knowledge base. With their technical and vocational focus, these specialized courses aim to empower learners to succeed in a rapidly evolving and highly competitive world.