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6-9 hours Learning

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Free Learning

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Certification (Paid)

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Self-Paced

The course has been designed to help learners in understanding the core concepts of Marketing, its dynamic  nature & scope. It will highlight the difference between marketing & selling as a process. It will equip learners with the essential knowledge on how to create a marketing plan stating the action plans & marketing activities aligned for the forthcoming business events. Additionally, it will help learners to acquire knowledge about the different marketing analytics model. 

Essentials of Marketing Management Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification (charges applied) for this Course.

content

6-9 hours Learning

content

Self-Paced

content

Free Learning

content

Certification (Paid)

  • Marketing is a part of every business organization. Without sales and marketing, businesses cannot survive. It is important for every executive to learn about how marketing works.
  • Through this course, you understand how the business makes its revenue, what strategies are used and how to plan marketing activities.
  • You learn about the basic concepts, practices, and analytical methods of marketing and study how successful organizations conduct marketing strategies to build a sustainable competitive advantage over their competitors.
  • You take into account changing consumer demographics, emerging technology, fluctuating market conditions, and cultural shifts to formulate an effective marketing plan.
  • Executives who want to expand their work profile to include marketing activities.
  • Any graduate aspiring to take up employment in sales and marketing.
  • Students learning non-business subjects seeking additional knowledge in marketing.

Acacia University Professional Development

Acacia University Professional Development (AUPD) is an extension of Acacia University, headquartered in Arizona, USA. Acacia University has been renowned for its longstanding leadership in distance education since its establishment in 2000. Dedicated to fostering accessible and top-tier education for a wide-ranging, international audience, Acacia University is committed to inclusivity and excellence. In collaboration with UniAthena, AUPD provides concise certification programs tailored to meet the needs of working professionals and individuals passionate about advancing their expertise in higher education. These specialized courses, focused on technical and vocational proficiency, are designed to equip learners with the requisite skills to thrive in a dynamic and fiercely competitive global landscape.

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Deborah Ogbomo

Essentials of Marketing Management

nice

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Mclarren Kevwe Idjakpa

Essentials of Marketing Management

Sharpening and boosting my knowledge in marketing management essentials.

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Oluwaferanmi Bada

Essentials of Marketing Management

IN ANALYZING MARKETS AND HOW MARKETING STRATEGIES PUT ORGANIZATIONS AHEAD OF OTHERS

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Moses Ndela

Essentials of Marketing Management

It will help me boost my career profile for growth within the organization am working with.

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Jean Paulin Iritie

Essentials of Marketing Management

good

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Le Thuy Tien

Essentials of Marketing Management

Good

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Paul Nyoka

Essentials of Marketing Management

Excellent

    Essentials of Marketing Management
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    If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


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    Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

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    The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

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    Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

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    These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

    Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

    Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

    Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.