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4-6 hours Learning

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Free Learning

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Certification

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Self-Paced

The course has been designed to help learners in understanding the need of market analysis in today’s competitive business environment. It will highlight the different frameworks of market analysis proven to be valuable for risk mitigation and informed decision making. 

Basics of Market Analysis - Frameworks Sample Certificate

*This Course is free for learning including assesment. The Successful student will have an option to claim a Blockchain Verified Certification for this Course.

content

4-6 hours Learning

content

Self-Paced

content

Free Learning

content

Certification

  • Be in a better position to make informed decision for you business 
  • A 5- hour crisp delivery of major market analysis tool
  • If you are an entrepreneur, Business Development Officer, Marketing Professional, this know-how is a must to perform your job
  • Sales, Marketing Professionals 
  • Business Development Managers, Business Strategists
  • Entrepreneurs who want to assess the position of their organization in the market
  • Management Students
  • Students and Researchers in the field of Marketing 

Cambridge International Qualifications, UK

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe, and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. 

avtar

Muhammad Yaasin

Basics of Market Analysis - Frameworks

good

avtar

Abdelkader Kabouche

Basics of Market Analysis - Frameworks

This course is really important for any student , who can improve his skills in market analytic

avtar

Komal Thakur

Basics of Market Analysis - Frameworks

Excellent

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Abdisamed Owil Osmaan

Basics of Market Analysis - Frameworks

This course will help you gain a solid understanding of market entry strategies by analyzing key factors like competition, supplier power, and consumer behavior. It will equip you with the knowledge to assess risks, identify opportunities, and make informed business decisions when entering a new market.

avtar

Devansh Rai

Basics of Market Analysis - Frameworks

Yes

avtar

Hakim Kabanda

Basics of Market Analysis - Frameworks

Great knowledge

content

Hashim Mohamoud Ali

Basics of Market Analysis - Frameworks

Yes

avtar

Harrison Santhosh

Basics of Market Analysis - Frameworks

Found the content is repurposed from other courses and the duration mentioned is misleading.

avtar

Hanan Raed Abdul Hafez

Basics of Market Analysis - Frameworks

Thanks

avtar

Jackson Janny

Basics of Market Analysis - Frameworks

I have become more informed

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Dawood Hassan Ahmed Sheikh Al-waqedi

Basics of Market Analysis - Frameworks

It helped me learn how to analyze the market and competitors

content

Ahmad Awadat

Basics of Market Analysis - Frameworks

a lot

    Basics of Market Analysis - Frameworks
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    Frequently Asked Questions

    Course Related

    The Basics of Market Analysis – Frameworks is an online course that explains the importance of market analysis in the modern environment. It encompasses different frameworks that enable organizations to manage risks and make decisions that allow them to prosper when facing uncertainty.

    The scope of the Basics of Market Analysis - Frameworks course is vast, offering valuable skills across various roles and industries. This course is useful for any business person as it provides basic information on creating an appropriate market entry plan, where and how to grow, and what customers want. 

     

    It helps businesses evaluate trends and change their strategies. Also, professionals can effectively use the frameworks, fine-tune product portfolios, position their brands, and learn more about the buyers’ behavior and the trends within the market, which can be useful in designing better campaigns and increasing the level of interaction and sales. Learners receive valuable insights to develop specific marketing strategies, establish realistic marketing objectives, and integrate marketing initiatives with organizational goals. 

     

    In general, the course equips learners for occupations in business and marketing, improving their skills in decision-making and risk management and achieving growth and profitability.

    This course offers numerous career benefits, including:

    • Improved Decision-Making Skills: Understand how to read the market and utilize frameworks to make sound business decisions.

       

    • Risk Identification and Management: Acquire skills in risk assessment and learn how to manage risks effectively to minimize their impact.

       

    • Enhanced Strategic Planning: Develop skills in coming up with sound marketing plans and sound business development plans.

       

    • Career Advancement Opportunities: Acquire skills relevant to careers in marketing, business development, and entrepreneurship, enhancing your employability.

       

    • Certification for Career Growth: Get a certificate that will enhance your resume and credibility in the business field as you gain skills in market analysis.

       

    • Adaptability in Competitive Markets: Develop strategies to manage market risks in the context of the business and seize more relevant opportunities.

     

    The course covers various topics essential for understanding and applying market analysis frameworks. These include:

    • Developing Marketing Strategies: Learn how strategies are designed to address business goals and objectives.

       

    • Contents of a Marketing Plan: Learn the most important parts of an effective marketing plan.
    • SWOT Analysis: Learn about analyzing a business environment to determine the organization’s competitive advantage, vulnerabilities, and external conditions.

       

    • PESTEL Analysis: Understand how to evaluate organizations' macro environments, which are political, economic, social, technological, environmental, and legal.

       

    • Ansoff Matrix: Learn about market penetration and product development, market penetration and market development, and diversification.

       

    • BCG Matrix: Understand the management and decision-making process regarding the products and services of a portfolio.

       

    • Porter’s Five Forces Model: Evaluate the level of competition within the industry and identify factors that affect profitability.

     

    Yes, you can access the course materials even after completing the course. This feature allows you to revisit the content whenever needed, helping you reinforce your understanding of market analysis frameworks. 

    The course is entirely self-paced, allowing learners to study at their convenience.

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    If you don't want to spend years acquiring full degrees, short courses are the ideal approach to enhance your profession. The following are some of the advantages of taking short courses : 


    Start learning right away – We don't always have a clear picture of what we want to do or how we want to do it. Short courses might help you get started with your studies.
    Improve Your CV - Short courses are a great way to boost your resume. Your new skills from your short courses would be highlighted.
    Boost Your Career - They provide a competitive advantage in the job market. Learning a new skill is an excellent method to advance your career.


    To know more, please click on the video link : UniAthena Shortcourses 

    Self-Paced learning is purely a digital learning option. The mode of learning is always online. However, learners do not need to set schedules, unlike online courses. As its name implies, Online Self Paced allows learners to learn the desired subject at their own pace. With 24*7 accessibility and information at their fingertips, learners are not restricted to any set schedule. With self-paced learning, you can take short breaks whenever you want, making it easy to retain information. Be it your home couch, at your desk or on the go, the pre-recorded Expert lectures are available whenever you want. Self-Paced learning is the gold standard when it comes to upskilling online. 

    You can choose your courses from the different course categories that we are providing. The types of courses we are providing are: Basics, Essential, Mastering, Diploma, Executive Diploma and MBA Essentials.

    Learners can access the student portal any time, anywhere, and learn through the videos and essential reading materials available. Additional reading and reference materials are also provided for extra learning.
    Please visit the video link attached below for further information.
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    Yes, you can retake the quiz.

    The certificate can be claimed once you have completed the course by attending all the quizzes and scoring the pass marks.

    Yes, the certificates are blockchain verified. Anyone (you, employer etc.) can verify the certificate using the QR code.

    No, there is no validity period for claiming the certificate. Any number of certificates can be claimed anytime.

    Once the course is completed, there will be a link available in the students portal for downloading the certificate. The certificate can be downloaded as softcopy and if the student requires a hardcopy, they will have to pay for the courier charges.
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    Claim your certificates for short courses

    Yes, the short courses from UniAthena are absolutely free of cost. We only charge for certificates.

    These are professional certification courses and do not carry any credits.

    First login with your id and then choose the course you want. Start the course by clicking the “Start Now” option below the course card.

    The assessment is carried out through formal quizzes configured throughout the course at chapter levels. The students have to secure a minimum of 50% score to pass.

    Yes, you can enrol in more than 1 program simultaneously.

    Your progress will be tracked through the quizzes configured in the courses.

    You always have lifetime access to the course resources.

    Create your account by Signing into a short course. Give your First name, Last name, Email id and password for signing up. Enrol in your course and start learning.

    The courses are basically divided into 7 Levels
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    Charges applied vary for different courses. Here are the certificate charges: Basics - 50 USD, Essentials - 75 USD, Mastering - 100 USD, Diploma - 150 USD, Executive diploma - 200 USD, MBA essential - 250 USD.

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    These courses impart learners with basic general knowledge on the subject so that they can carry out simple tasks. Learners get an overall idea of the subject but they are expected to work and learn under direct supervision in a structured environment.

    Essential courses lay stress on the conceptual framework of the course. It helps learners to think beyond the fundamentals of a subject and covers the analytical models, approaches, applications and core terminologies associated with the subject.

    Mastering a course equips learners with a practical guide in understanding the critical aspects of a particular subject. It trains learners to develop a skillful approach in identifying and evaluating business metrics that affects the functioning of a business.

    Executive diplomas are structured to help business professionals, it offers a combination of fundamentals, strategies and applied business models of the subject. It encourages learners to transform significant insights into a problem solving approach for the business enterprise.