UniAthena Expands Course Catalogue with Free Digital Marketing Short Courses

UniAthena is pleased to announce the launch of a new suite of Digital Marketing Short Courses, significantly expanding its portfolio of over 600 flexible, self-paced programs. Designed to meet the growing demand for digital expertise, these courses aim to help professionals across industries with in-demand marketing and analytics skills that are increasingly critical in a digital-first economy. 

The launch addresses a growing skills gap across sectors as digital marketing becomes a core function in business development, analytics, and content strategy. From Basics to Executive Diploma, the new courses cater to learners at every stage of their digital marketing journey. 

The foundational courses include Basics of Content Marketing, Digital Marketing Analytics, Social Media Marketing, and Search Engine Marketing (SEM), offering a starting point for learners to understand audience behavior, platform mechanics, and data interpretation.

For more advanced learners, UniAthena offers specialized tracks such as Essentials of Search Engine Marketing (SEM), Mastering Digital Marketing Techniques & Trends, and the Executive Diploma in Digital Marketing. The curriculum focuses on skills such as paid advertising strategy, multichannel campaign planning, customer journey design, influencer strategy, performance analysis, marketing automation, and technical SEO. Topic-specific offerings such as Digital Marketing Trends and SEO Strategies cover search engine algorithms, indexing practices, and keyword architecture aligned with evolving industry demands.

All the aforementioned courses are delivered 100% online in a self-paced format, allowing learners to upskill on their own terms. Learners can begin their upskilling journey with free access and earn professional certification, making the programs both flexible and accessible regardless of geographic or financial constraints.

Explore UniAthena’s Digital Marketing Short Courses and start learning for free!