Postgraduate Certificate in International Marketing Management

Learners wishing to be admitted to the Postgraduate Certificate in International Marketing Management will be able to directly enroll for the programme, as there is no pre-requisite for prior certifications. However, if they choose to progress to the MBA program, they should be able to meet the minimum eligibility criteria for the MBA program.

Interested candidates must upload their Identity cards as a means to verify their identity.

Once you register for the course, you will have access to the learning resources of three units of the first chapter. Your access to these learning resources will end after 7 days of registration and you will need to enroll for the program by paying the course fee.

After enrolling in a particular program or receiving the admission letter, we are unable to offer refunds as per our policy. However, prior to enrollment, all learners have the option to utilize the free trial period, which lasts between 3 to 7 days.

The core resources of the program are video classes and related reading materials. The video lessons and reading materials will provide you with adequate knowledge to understand the module content.

Every learner is assigned a personal tutor for each module in his course, the learners can reach out to his/her personal tutor for any academic assistance with his/her learning. Besides, academic assistance, students are allocated a learner's Experience Executive, who will be there to assist learners with any pastoral support (non-academic). You can reach out to your learners support executive on see@uniathena.com.

Introduction to the global environment
Introduction to marketing
Marketing process
International entry modes
Scope of marketing
Marketing mix
Market segmentation
SWOT analysis
PESTEL analysis
Application of Ansoff matrix, BCG matrix, and Porter's five forces
Marketing communications
Consumer decision-making process
Product life cycle strategies
New product development process
Customer needs
Distribution strategy
Pricing approaches and objectives

There are no written exams for this programme. Once you are enrolled in the programme, you will be able to access the assignment brief under the 'Project Details' section in the learning portal. Apart from the assessment brief, you will be given the learning outcomes and performance criteria to know what is expected in the project from the learner. If you still have questions concerning the assignments, you can seek the support of the faculty during the live classes for the module. We are here to give you the help you need. After you have submitted the assignment, the faculty will evaluate and provide feedback, including results (your grade), within 21 days of your submission. If you fail, you will be given feedback on the assignment stating the reasons for failure. You will have to rework the project according to the feedback provided by the assessor. You will need to rework only the areas where you failed and not on the entire project. You will have to resubmit the assignment within 21 days of the publication of the result (grade). There are no additional fees for the resubmission.

The course outlines and learning outcomes are given as downloadable documents on the webpage of the course and also in the assignment brief.

Once you have registered for the  Postgraduate Certificate in International Marketing Management, the maximum time allowed to complete the programme is 60 days. If you are unable to complete the course within 60 days, you may apply for an extension of 30 days by paying a Course Extension fee of USD 100.

The minimum duration of the course is 21 days though some exceptions may apply.