Postgraduate Certificate in International Marketing Management

20 Credits (CIQ)

Postgraduate Certificate in International Marketing Management

The Postgraduate Certificate program in International Marketing Management demonstrates knowledge and understanding of contemporary theories and their applications in the field of international marketing and management that provides learners with the opportunity to develop, apply and implement ideas in the areas of international management and international marketing.

  • Get a Postgraduate Certificate in International Marketing Management from Cambridge International Qualifications(CIQ), UK. 

  • CIQ is a professional awarding organization incorporated in the UK.

  • Get 7 ECTS credits exemption in the Master of Business Administration program from Guglielmo Marconi University (GMU), Italy.

  • 100% Online with Personal Tutor support.

  • No prior certification or work experience is necessary.

Course Module & Fee

Module Fee

$300 (To be paid upon starting the module)

PGC-CIQ Certification Fee

$200 (To be paid to claim certificate)

Total Fees

$500

Admission Requirement

English Language Proficiency

There is no formal entry requirement for this course, however a good standard of written and spoken English is required to study with us, but a formal language qualification (such as IELTS) is not necessary. Generally, your English simply needs to be sufficient to:

  • Use study materials, including online books, video and audio.

  • Complete the assessment requirement of the respective modules.

Why UniAthena?

Flexible

At UniAthena, you are in charge of your learning! You get to decide the pace of your learning based on your financial and time availability. The learning structure is modular, ensuring pace, effectiveness and momentum of your learning journey. With this byte-sized learning format you get to learn anywhere, anytime.

Affordable

With UniAthena as your learning partner, you follow a ‘Pay as you Go Scheme’ for your program, that means no upfront bulk payment of your fee. Instead, your fee will be divided into small pocket-friendly installments distributed across your program.

Accredited & Globally Accepted

UniAthena has partnered with reputed Universities and Awarding bodies, all of which are fully accredited by governmental regulatory bodies in their respective countries. Universities are NARIC Approved and are part of European Higher education, Bologna process, making the programs recognised worldwide.

Stackable

Byte-sized learning formats ensure that each learning item carries tangible value in terms of learning outcome, which allows learners to stack or combine small units into higher education credits toward a degree or diploma. At any point of time during your course, you can claim a certificate/diploma based on the credits you have earned so far.

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Certifications

Postgraduate Certificate in International Marketing Management
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Flexible Duration

21 - 60 days
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Learning

Online

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What You Learn

Module 1

International Marketing Management

International Marketing Management

Duration: 21 to 60 days

This module helps to develop knowledge and understanding of contemporary theories and their applications in international marketing and management.

21 to 60 days

Level: EQF Level 7

Credits: 20 CIQ CREDITS

100%

Students Would Recommend this Course 

100%

Students observed Improvement in Performance at Work 

Partners of this Programme

Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe and the African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world.


What Our Students Say About Us

Our students speak about their learning experience at UniAthena, how the courses sharpened their management skills and the support they received at every stage.

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Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

From UniAthena's Video Library

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Why This Course ?

Course Resources

For more detailed information about the course, please click on the link/links below.

Why This Course ?

1

Developing a Brand

Pursuing this course helps you to successfully adapt a brand’s message to different audiences globally, using the seven essential elements of research, product localisation, infrastructure, communications, market localisation, outbound marketing, and inbound marketing.

2

International Marketing

It will enhance knowledge and understanding of contemporary theories and their applications in the field of international marketing and management that provides learners with the opportunity in developing, applying and implementing ideas in the areas of international management and international marketing.

3

Opportunities Galore

A world of opportunities will take you to different challenging locations. Multicultural interaction, which will be a likely occurrence resulting from international working environments, will allow new perspectives to flourish.

How You Learn ?

Engage with a scientifically developed learning pedagogy that ensures a quality and effective journey for the learners. Enjoy a seamless learning experience tailored to your level of expertise on the subject matter.

What You Receive ?

You will be receiving the following certificates as specified below:

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Postgraduate Certificate in International Marketing Management issued by

Cambridge International Qualifications, UK
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Records of Achievements with Grade issued by

Cambridge International Qualifications, UK

All certificate and transcript images are for illustrative purposes only and may be subject to change at the discretion of respective Universities or Awarding Bodies.

Ready to Start ?

It is really easy to start with us. You can register for this course with minimum details and get access to one of the modules of this course for 7 days.

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Interested in more information ? Submit a request for call back from our Admission Counsellor

Course Team

Frequently Asked Questions

Learners wishing to be admitted to the Postgraduate Certificate in International Marketing Management will be able to directly enroll for the programme, as there is no pre-requisite for prior certifications. However, if they choose to progress to the MBA program, they should be able to meet the minimum eligibility criteria for the MBA program.

Interested candidates must upload their Identity cards as a means to verify their identity.

Once you register for the course, you will have access to the learning resources of three units of the first chapter. Your access to these learning resources will end after 7 days of registration and you will need to enroll for the program by paying the course fee.

After enrolling in a particular program or receiving the admission letter, we are unable to offer refunds as per our policy. However, prior to enrollment, all learners have the option to utilize the free trial period, which lasts between 3 to 7 days.

The core resources of the program are video classes and related reading materials. The video lessons and reading materials will provide you with adequate knowledge to understand the module content.

Every learner is assigned a personal tutor for each module in his course, the learners can reach out to his/her personal tutor for any academic assistance with his/her learning. Besides, academic assistance, students are allocated a learner's Experience Executive, who will be there to assist learners with any pastoral support (non-academic). You can reach out to your learners support executive on see@uniathena.com.

Introduction to the global environment
Introduction to marketing
Marketing process
International entry modes
Scope of marketing
Marketing mix
Market segmentation
SWOT analysis
PESTEL analysis
Application of Ansoff matrix, BCG matrix, and Porter's five forces
Marketing communications
Consumer decision-making process
Product life cycle strategies
New product development process
Customer needs
Distribution strategy
Pricing approaches and objectives

There are no written exams for this programme. Once you are enrolled in the programme, you will be able to access the assignment brief under the 'Project Details' section in the learning portal. Apart from the assessment brief, you will be given the learning outcomes and performance criteria to know what is expected in the project from the learner. If you still have questions concerning the assignments, you can seek the support of the faculty during the live classes for the module. We are here to give you the help you need. After you have submitted the assignment, the faculty will evaluate and provide feedback, including results (your grade), within 21 days of your submission. If you fail, you will be given feedback on the assignment stating the reasons for failure. You will have to rework the project according to the feedback provided by the assessor. You will need to rework only the areas where you failed and not on the entire project. You will have to resubmit the assignment within 21 days of the publication of the result (grade). There are no additional fees for the resubmission.

The course outlines and learning outcomes are given as downloadable documents on the webpage of the course and also in the assignment brief.

Once you have registered for the  Postgraduate Certificate in International Marketing Management, the maximum time allowed to complete the programme is 60 days. If you are unable to complete the course within 60 days, you may apply for an extension of 30 days by paying a Course Extension fee of USD 100.

The minimum duration of the course is 21 days though some exceptions may apply.