MSc Digital Marketing and e-Business

Applicant should have a bachelor’s degree or equivalent qualification in order to be eligible for this course. Additionally, applicants must have adequate proficiency in the English language.

All applicants are required to upload the following documents in order to be eligible for admission:

1. Bachelor's Degree Certificate (Official translations should be submitted if the documents are not in English).
2. The final transcript of the Bachelor's Degree.
3. A copy of the government-issued photo identity.

The course will be led by distinguished faculty members who boast extensive experience in the field. Throughout the program, students will have the opportunity to engage with industry-focused case studies, participate in business simulations, and take part in extemporaneous activities. Additionally, all participants will enjoy unrestricted access to the E-library, which houses a vast collection of 1000 journals, books, and online study materials.

In addition to fostering academic comprehension, our learners benefit from personalised 1-to-1 guidance from our dedicated teaching faculty and supervisors to address any uncertainties. Beyond academic discourse, students are encouraged to seek assistance from the student service department for any non-academic concerns or inquiries, ensuring a comprehensive and supportive learning environment.

An assignment-based model of evaluation is applicable for this course, emphasizing a dynamic and practical approach to assessing students' understanding and application of course material. The assignments are carefully designed to align with the learning objectives of each course, fostering a comprehensive understanding of the subject matter.

Upon completing this course, individuals can explore various career prospects, including roles such as Digital Marketing Manager/Executive, E-Commerce/E-Business owner, Social Media Manager and Brand Manager. These positions offer opportunities for professional growth and success in the field of digital marketing.

Graduates
 
Recent graduates with an education in a related field, such as marketing, business, communications, or computer science, who desire to specialise in digital marketing and e-commerce. 

Professionals 

Individuals who are currently working in the marketing industry and want to enhance their knowledge and skills in digital marketing strategies, techniques, and technologies. Also, Professionals from various business backgrounds who wish to gain a deeper understanding of digital marketing and e-business practices to leverage digital channels for business growth and development. 

Individuals Seeking Career Advancements

Individuals who are looking to transition into a career in digital marketing and e-business from a different field and need the necessary skills and knowledge to make the switch into the marketing aspect of an organization. 

Individuals seeking Professional Development

The program is also beneficial for professionals who are already working in marketing or related fields and want to enhance their understanding of digital marketing strategies, techniques, and tools. It equips learners with the knowledge and skills required to leverage digital technologies and platforms effectively to promote products, services, and brands, as well as manage online marketing campaigns and measure their effectiveness. 

Academic excellence

This MSc programme is taught through an amalgamation of academic modules, training for technical & soft skills and updating existing knowledge to meet present-day industry standards. It is designed in a manner that ensures professionals have the required knowledge and practice to progress in their careers. The curriculum is comprised of courses, that have international recognition.

CIM Accredited

Abertay University has collaborated with Chartered Institute of Marketing (CIM), to assure the academic quality of the programme - MSc Digital Marketing and e-Business. CIM is an awarding body in the UK that awards marketing professionals with the certifications of ‘Chartered Marketer’.

Progression Opportunities

The modules and sessions address topics and cover study material that are deemed essential for professionals to further grow in their careers with updated knowledge and best practices applicable to the industry. Additionally, the degrees are widely recognised, which gives professionals an opportunity to bank on the credibility of the programme that they are pursuing. 

Following is the course structure for the MSc Program:

Contemporary Issues in Marketing - 20 UK Credits
Digital Customer Insight & Experience - 20 UK Credits                                                 
Multiplatform Advertising - 20 UK Credits                                                                      
Innovation and New Ideas Creation - 20 UK Credits                                                     
Digital Marketing Communications & Branding- 20 UK Credits                                  
Business Research Methods - 20 UK Credits                                                                
Data for Decision Making- 20 UK Credits                                                                   
Research Proposal - 20 UK Credits                                                                           
Management investigation - 20 UK Credits                                                           
Total - 180 UK Credits                                                                                                       

You can complete this Master Degree from a minimum of 12 months to a maximum of 15 months, based on your pace, time, and financial availability.

Each module must be completed within 5 weeks of the enrollment date. The module's minimum duration is 4 weeks and the maximum duration is 5 weeks.

The curriculum is created in collaboration with the Chartered Institute of Management Accountants (CIMA). The programme permits students to get a Master’s degree while simultaneously becoming a partially qualified management accountant, with exemptions from 11 out of 15 CIMA examinations. It also includes CIMA study help.

Achieving this master’s degree guarantees that you are partly CIMA qualified and can sit the remaining Strategic Case Study tests.

The MSc Digital Marketing and e-Business allows professionals to complete 3-4 years’ worth of education and certification within 1 year.

There is no early exit award available for this course.

Successful learners will be able to attend the convocation in UAE. In addition, learners will also have the option to participate in the graduation ceremony conducted at Abertay University in Scotland. (Travel & Stay are not included in the course fee - attending convocation is not mandatory).