Is Digital Marketing A Good Career?

Table of Contents

• How Has Digital Marketing Evolved?
• Digital Marketing Career Opportunities
  • Social Media Specialist
  • Copywriter
  • SEO Specialist
  • Content Strategist
  • Creative Director
• What Makes Digital Marketing A Good Career Option?
• Conclusion
• Bonus Points

If your idea of a good career is something that is high in demand, offers a range of opportunities, and lets you be creative then yes a Digital Marketing career is definitely a good one.

In this article, we will explore the Digital Marketing career scope and the kind of opportunities available to you. But first, let’s take a look at how this industry has evolved over the years and what that tells us about the years to come.

How Has Digital Marketing Evolved?

Digital Marketing started somewhere in the 1990s. Some say the first product of Digital Marketing was an email while others believe it to be clickable ads on the first search engine Archie.

Later as platforms like Google, Yahoo, and eventually, YouTube and Facebook were created ads became a common part of those. Digital marketing went from being only text on a screen to images and video ads. So as the industry evolved, so did the career paths and professional roles. Most of these careers are great for beginners with a little basic knowledge. If you want to get started you can explore our free course on Basics of Digital Marketing.

Digital Marketing Career Opportunities

Digital Marketing is one of those fields that allow you to explore your creative side. So if that's something you are looking for in a job then here are some career options for you:

Social Media Specialist

As the name suggests these professionals specialize in social media marketing. Creating professional social media accounts and managing them on a daily basis are all part of their responsibilities.

You can work as a social media specialist for a brand, solely handling all their platforms, or you can start your Digital Marketing career in an agency and handle a few different accounts for your clients.

Copywriter

These professionals are responsible for writing copies for a brand. Think of all the written content that a brand puts out in the form of social media posts, ads, emails, banners, and more. All of this content is written by copywriters.

This is another Digital Marketing career path that lets you explore your creativity and give each brand a unique voice.

SEO Specialist

Search Engine Optimization is a very important skill in Digital Marketing. Without proper SEO, your website will be lost in the search engine result pages. It is the responsibility of the SEO specialist to conduct proper research and find the right keywords that the audience is searching for.

This is again a very in-demand marketing career path as without SEO there would be no way of generating organic traffic for your website.

Content Strategist

Another creative and strategic position among the Digital Marketing careers is the role of a Content Strategist. Their responsibilities began with researching the preferences of the target audience. Then according to that, they shape the content, its tone, style, and visuals.

The Content Strategist leads the writers, designers, and even the photographers and videographers to work together for the common goal of a campaign.

Creative Director

The role of the Creative Director in an organization is very important. These professionals are responsible for establishing an image and tone for the brand. Not only do you need to be experienced in various types of Digital Marketing to step into this role but you also need to have a director's mind to be able to develop a different perspective for every brand.

What Makes Digital Marketing A Good Career Option?

Here is every reason why you must invest in a Digital Marketing certification as it will lead to a good career:

• You don’t need to have a specific educational background. As long as you showcase creativity and learn the basics through Digital Marketing courses you will succeed.
• You will get a chance to work in various industries like Fashion, Media, Sports, and more.
• Every day new customers join the internet expanding your target market pool.
• Being a creative career option you have plenty of freelance opportunities.
• We also saw how you get plenty of options in roles in this career.

Conclusion

If you are passionate about a Digital Marketing career you will find the right opportunity for yourself in this field. Explore the UniAthena free course on Digital Marketing and get started in this industry.

Bonus Points

• Professionals whose job roles align with Digital Marketers can benefit from upskilling themselves in Digital Marketing.
• The top 3 things you need to learn when getting started in a Digital Marketing career are Social Media Marketing, SEO, and Email Marketing.
• Some other skills you may gain are Photography, Content Marketing, and Data Analytics.

No matter your educational background you are eligible for the Digital Marketing free course on UniAthena to kick-start your Digital Marketing career.