Design thinking is the discipline that approaches innovation and creativity from a human perspective. It focuses on the development of products and services in a manner that best serves public needs and interests. Designers will research, observe and study a group and then suggest developments to products and services catered to the experiences of that group. The best Design Thinkers are observant, creative and empathetic.
Design Thinking is a highly profitable field - the average salary of a Design Thinking professional in the US is $121,138, meaning they make more than $60 per hour. Design Thinking has been credited with the successes of major organizations like Amazon, Netflix, Airbnb and UberEats. But it doesn’t end here - here is a list of the industries that have tremendously benefited from the fresh insights of Design Thinking:
American Express’ Pay It Plan It
American Express found that customers wanted transparency from their banks and they experienced a lot of anxiety regarding large payments. Customers were also wary of credit cards and preferred to use debit cards. American Express, as a result, collaborated with design facility IDEO to conceptualize Pay It Plan It.
This is an application that can be downloaded that allows customers to pay for small purchases on their phones and gain rewards (Pay it). Customers can also split large purchases into several smaller ones and also pay a small monthly fee depending on their APR to replace the interest payments (Plan It). Overall, Pay It Plan It saved AmEx customers money.
To learn more about the integration of Design Thinking in Finance Services, you can access our course on Basics of Design Thinking in Finance Services.
The Creators of PillPack understood that patients with chronic illnesses faced difficulty in the purchasing, organisation and timely consumption of different medications. This prompted them to create PillPack, a medicine subscription service.
Users of this service can opt for their physicians to send the prescriptions directly to PillPack’s pharmacies. Over there, the medications are packed into small packets with labels indicating the medicine name, dosage, the day/date/time of consumption and even if they should be consumed before or after a certain meal. These small packets are inserted into a dispenser for easy and accurate dispensing and delivered to the patients. This service was so successful that Amazon acquired PillPack through an auction for $1 Billion in 2018.
Curious about the role of Design Thinking in Healthcare? Check out our course on Basics of Design Thinking in Healthcare.
Google’s Project Bloks