Neuromarketing: The Science to Sway Your Choices

Did you know that seeing the ‘Smoking Kills’ warning that is printed on Cigarette Packs actually activates the brain region that is linked with Craving? Or better yet, did you know that when Babies in advertisements look straight ahead, it can actually distract the observer from the product/service being advertised? As a result, these advertisements tend to have the babies look toward the service/product image so that the observer’s attention is also directed toward it. 

These are just a few examples of Neuromarketing, the field that studies the physiological responses of buyers to various marketing strategies. On the surface, Neuromarketing appears to be a fascinating and spell-binding discipline. But when one realises that the data collected in this field will be applied to make consumers buy more (consciously or unconsciously), the fascination takes a back seat to the feeling of being manipulated.If you feel that way, you are not alone. From the strategic use of colour psychology to carefully selected phrases, where is the line between being sold and being manipulated?

Is Neuromarketing actually manipulative?

Neuromarketing can feel invasive to the consumer because it does not simply observe behaviour, or explain it. It goes one step further and tries to alter it in subtle, unconscious ways. Some may feel that their behaviour is being controlled without consent, and others can feel that their freedom in purchasing choices is restricted...